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Soft, Defined Curls With No Crunch.

  • 4.8/5.0 (184 reviews)

    Crema para definir rizos

    Moisture, definition and heat protection up to 350°F.

    $18.98

  • 4.8/5.0 (19 reviews)

    Ocoa 4 Step Travel Kit

    Four 3 oz tubes in a zipper bag. Try the full routine for $28.

    $28.00

  • 4.7/5.0 (44 reviews)

    Crema para definir rizos

    The curl cream and styling gel together.

    $38.00

  • 4.8/5.0 (165 reviews)

    Crema para definir rizos

    Soft, flexible hold with no crunch and no flakes.

    $20.88

  • 4.7/5.0 (91 reviews)

    Crema para definir rizos

    Moisture and slip to detangle wavy, curly and coily hair.

    $20.90

  • 4.7/5.0 (82 reviews)

    Crema para definir rizos

    A sulfate-free cleanse that leaves curls soft, not stripped.

    $20.90

  • 4.2/5.0 (44 reviews)

    Curl Refresh + Hold Spray

    Refreshes and reshapes curls between wash days.

    $19.00

  • 4.7/5.0 (92 reviews)

    Ocoa 4 Step Kit

    Shampoo, conditioner, curl cream and gel. Your full wash day.

    $76.88

  • 4.8/5.0 (22 reviews)

    Cleanse + Condition Duo

    Curl Care Shampoo and Conditioner, 10 oz each.

    $39.90

  • 4.7/5.0 (92 reviews)

    Ocoa 5 Step Kit

    Shampoo, conditioner, curl cream, gel and refresh spray.

    $88.58

  • 5.0/5.0 (7 reviews)

    Ocoa Styling Trio

    Curl cream, styling gel and refresh spray together.

    $54.74

  • 5.0/5.0 (7 reviews)

    Scalp Massager

    A wash-day scalp massager made from wheat straw.

    $12.98

  • 5.0/5.0 (6 reviews)

    Croc Clips

    Easy-grip clips for sectioning and styling your curls.

    $10.00

  • 4.7/5.0 (82 reviews)

    Crema para definir rizos

    Healthy, hydrated, strong curls — now in a refillable 34oz. Our shampoo...

    $69.00

  • 4.8/5.0 (4 reviews)

    Crema para definir rizos

    Soft curls, strong protection — now in a refillable 34oz. Our hero...

    $65.00

  • 5.0/5.0 (3 reviews)

    Crema para definir rizos

    Moisturized, strong, healthy curls — now in a refillable 34oz. Our conditioner...

    $69.00

  • 4.4/5.0 (5 reviews)

    Crema para definir rizos

    The Curl Defining Styling Gel in a 34 oz refillable size.

    $67.00

  • The Ocoa Travel Tote

    A roomy tote to carry your wash-day routine anywhere.

    $9.99

  • E-Gift Card

    Looking for curly hair care gifts? Give the gift of happy and...

    $25.00

  • Ocoa 3 Step Bundle

    Three curl favorites together in one bundle.

    $61.36

Real Curls, No Filter, No Retouching

Real hermanas, real routines. Tap a video to shop what they used.

Not sure where to start?

Shampoo, conditioner, curl cream and gel: your whole wash day in one kit, for $8.99 less than buying each one.

SHOP THE 4 STEP KIT

As seen on

Ilene Rodriguez with her curls
5.0

Finally Healthy Curls!!

“Tried for the first time , my new travel set. All four products felt great & left my hair so healthy looking.. I could not believe it was that easy to get for of the frizz !!. Love Love ❤️”

Cynthia with her curls
5.0

Revived Curls

“I absolutely love how fresh and alive my curls feel after wash day. They get so springy and I feel proud to have curly hair after a wash. I need to pair with the styling products sometime as I know that would be the full package.”

Gabriella with her curls
5.0

“Honestly I’ve been trying to find a new curly hair brand as a Dominican and this one really worked in my curls! I need every Dominican and non Dominican to be on these products cause my hair loved it so much! The whole trio did wonder on my curls just look at my results!”

Jill with her curls
5.0

“Products that actually WORK?! That aren’t difficult to use, are affordable and smell good?!?! It’s a miracle!!”

Mariela with her curls
5.0

The long time shampoo I was using was recently discontinued & I have finally found a great replacement along with a good conditioner! I have a dry scalp & Ocoa’s shampoo has helped my scalp feel moisturized & stay hydrated. I also really like the conditioner, it is rich &...

Ocoa founders and community
Ocoa founders and community
Two women holding Ulta Beauty bags outside a store
Hand holding coffee, Ocoa stickers, and a Dominican flag
Ocoa founders and community

Two Sisters. One Curl Pattern Nobody Was Formulating For.

We grew up in Santo Domingo, we learned how to mix our own cream and gel, because the shelf never had anything for hair like ours. Ocoa is that mix, made properly, and still made by us.

Still founder-owned, no parent company
Formulated and tested on our own curls
Made in the USA, inspired by the Dominican Republic
READ OUR STORY

Love your curls or your money back

Try your first order for 30 days. If you do not love your curls, ask for a refund. No need to send the bottles back. First-time orders only. Excludes accessories, gift cards, samples and sale items.

Try it for 30 days
No need to send it back
Get your money back

Got questions about Ocoa?

Shipping in the US is free on orders of $75 or more. Orders under $75 ship for a flat $4.95.

Orders ship within 3 to 5 business days, then arrive in 2 to 5 business days in the US. You will get an email with your tracking number when your order ships.

Our 30-Day Happiness Guarantee covers first-time orders on ocoabeauty.com. If you do not love your curls, request a refund within 30 days of delivery through your customer portal. You do not need to send liquid products back. Accessories, gift cards, samples and sale items are final sale.

Choose Subscribe & Save on any product page to save 5% on every order. Your products arrive every 2, 3 or 4 months, and your first subscription comes with a free scalp massager. You can skip, change the frequency or cancel any time in your customer portal.

We accept Visa, Mastercard, American Express, PayPal and Shop Pay.

Yes. Ocoa is in 461 Ulta Beauty stores and on Ulta.com. Selection can vary by store, so check Ulta.com or the Ulta app for your local store.

Yes. We ship to Canada, Mexico and other countries. Enter your address at checkout to see the shipping options and cost. Import duties and taxes are paid by the customer.

Free Shipping

on orders over $75

30-day Guarantee

love your curls or refunded

Vegan & Cruelty-free

never tested on animals

Made in the USA

Inspired by the Dominican Republic