I saw this company presented on The TODAY Show on TV and was impressed with their company mission and values, so I thought I would give it a try. I have tried so many different hyped up products promising miracle results and have been sorely disappointed, but OCOA has proven even better than expected. OCOA is lightweight, doesn’t have a chemical smell, and makes my curls defined and not frizzy even when I sleep on it and don’t wash my hair a second day. The packaging was cute with wonderful and personal note. OCOA is now my go-to place for hair products. THANK YOU, OCOA!!