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Soft, Defined Curls With No Crunch.

    Real Curls, No Filter, No Retouching

    Real hermanas, real routines. Tap a video to shop what they used.

    Not sure where to start?

    Shampoo, conditioner, curl cream and gel: your whole wash day in one kit, for $8.99 less than buying each one.

    SHOP THE 4 STEP KIT

    As seen on

    Ilene Rodriguez with her curls
    5.0

    Finally Healthy Curls!!

    “Tried for the first time , my new travel set. All four products felt great & left my hair so healthy looking.. I could not believe it was that easy to get for of the frizz !!. Love Love ❤️”

    Cynthia with her curls
    5.0

    Revived Curls

    “I absolutely love how fresh and alive my curls feel after wash day. They get so springy and I feel proud to have curly hair after a wash. I need to pair with the styling products sometime as I know that would be the full package.”

    Gabriella with her curls
    5.0

    “Honestly I’ve been trying to find a new curly hair brand as a Dominican and this one really worked in my curls! I need every Dominican and non Dominican to be on these products cause my hair loved it so much! The whole trio did wonder on my curls just look at my results!”

    Jill with her curls
    5.0

    “Products that actually WORK?! That aren’t difficult to use, are affordable and smell good?!?! It’s a miracle!!”

    Mariela with her curls
    5.0

    The long time shampoo I was using was recently discontinued & I have finally found a great replacement along with a good conditioner! I have a dry scalp & Ocoa’s shampoo has helped my scalp feel moisturized & stay hydrated. I also really like the conditioner, it is rich &...

    Ocoa founders and community
    Ocoa founders and community
    Two women holding Ulta Beauty bags outside a store
    Hand holding coffee, Ocoa stickers, and a Dominican flag
    Ocoa founders and community

    Two Sisters. One Curl Pattern Nobody Was Formulating For.

    We grew up in Santo Domingo, we learned how to mix our own cream and gel, because the shelf never had anything for hair like ours. Ocoa is that mix, made properly, and still made by us.

    Still founder-owned, no parent company
    Formulated and tested on our own curls
    Made in the USA, inspired by the Dominican Republic
    READ OUR STORY

    Love your curls or your money back

    Try your first order for 30 days. If you do not love your curls, ask for a refund. No need to send the bottles back. First-time orders only. Excludes accessories, gift cards, samples and sale items.

    Try it for 30 days
    No need to send it back
    Get your money back

    Got questions about Ocoa?

    Shipping in the US is free on orders of $75 or more. Orders under $75 ship for a flat $4.95.

    Orders ship within 3 to 5 business days, then arrive in 2 to 5 business days in the US. You will get an email with your tracking number when your order ships.

    Our 30-Day Happiness Guarantee covers first-time orders on ocoabeauty.com. If you do not love your curls, request a refund within 30 days of delivery through your customer portal. You do not need to send liquid products back. Accessories, gift cards, samples and sale items are final sale.

    Choose Subscribe & Save on any product page to save 5% on every order. Your products arrive every 2, 3 or 4 months, and your first subscription comes with a free scalp massager. You can skip, change the frequency or cancel any time in your customer portal.

    We accept Visa, Mastercard, American Express, PayPal and Shop Pay.

    Yes. Ocoa is in 461 Ulta Beauty stores and on Ulta.com. Selection can vary by store, so check Ulta.com or the Ulta app for your local store.

    Yes. We ship to Canada, Mexico and other countries. Enter your address at checkout to see the shipping options and cost. Import duties and taxes are paid by the customer.

    The Curl Journal

    Wash-day routines, curl-type guides and the stories behind nuestra tierra, on the Ocoa blog.
    Why Ginger is the Secret to Healthy, Bouncy Curls

    October 26, 2026

    Why Ginger is the Secret to Healthy, Bouncy Curls

    You already know ginger is the ultimate comfort ingredient in your favorite tea, but this powerful root is also absolute magic for giving your wash day routine a fresh, revitalizing start. With our Claro series, we focus entirely on clean, transparent formulas that celebrate nuestra tierra, which is why we skip heavy ingredients and let Zingiber Officinale (Ginger) Root Oil naturally nourish your scalp. True curl health begins at the root, and this lightweight moisture brings your hair to life so your texture can be moisturized, bouncy, and free. Why Ginger is a Botanical Superstar Ginger root oil brings a gentle, refreshing energy right to your scalp. A healthy foundation is everything for your waves and curls, and this ingredient delivers exactly what you need without the buildup. Scalp Nourishment: Ginger root oil brings a gentle stimulation to the skin. This natural boost helps nourish your hair follicles, creating the ideal environment for your curls to thrive. Lightweight Hydration: Many traditional products rely on coconut oil, which can cause limp curls and weigh down your hair. Ginger root oil, on the other hand, provides essential hydration that keeps your texture touchable, soft, and light. Natural Bounce: A healthy scalp means healthy hair. Ginger helps maintain a balanced, calm foundation for your natural wave and curl patterns to flourish without leaving heavy residue behind. Clean Care for Your Routine At OCOA, our Claro philosophy means we are completely transparent about what goes into our bottles. We formulated the Curl Care Shampoo with Zingiber Officinale (Ginger) Root Oil because it perfectly aligns with our mission: fewer steps and better ingredients. Instead of relying on heavy additives that cause buildup on your scalp, this heritage-inspired ingredient gives you a gentle, effective cleanse that your hair loves. Ready to give your roots the care they deserve and simplify your routine? Add the Curl Care Shampoo to your wash day lineup and feel the difference of truly clean ingredients. Share your #BornToBe curls with us and tag your hermana to join the sisterhood!
    Read More
    All Treats, No Heat: 3 Heat-Free Curly Halloween Hairstyles

    October 13, 2026

    All Treats, No Heat: 3 Heat-Free Curly Halloween Hairstyles

    We absolutely love this time of year. The crisp fall air is finally settling in, the spooky season energy is everywhere, and honestly? Halloween feels like the absolute perfect time to get creative and step outside your usual routine with your curls. Whether you are going for full glam, something completely wild, or a quick style for the kids, figuring out what to do with your curls shouldn't be the scariest part of your costume. We have all been there before - reaching for the flat iron, struggling with uncomfortable wigs, or loading up on stiff, drying products just to nail a specific character. But hermana, you do not have to compromise your hair health for one night of fun. The best Halloween hairstyles deliver maximum costume drama using just your natural texture and some smart, clean hydration to build creative, occasion-ready looks. We put together a quick guide featuring three of our favorite heat-free Halloween styles for the whole familia. Ready to bring the drama? Let’s get into the looks. 3 Heat-Free Halloween Looks for the Whole Familia You can absolutely build incredible, occasion-ready looks using just your natural texture. Here are three go-to styles built for the occasion:   Look 1: The Lioness image courtesy of Pinterest Built for adults and teens who want the drama without the heat damage. This look says someone important walked in. Let it. Step 1: Apply the Curl Cream generously to damp hair section by section, scrunch upward and diffuse on medium heat for maximum volume. Step 2: Once fully dry, separate the curls with your fingers to create that big, wild, mythical mane. Step 3: The more volume the better. Step 4: Add a pair of animal ears to finish the look! Look 2: Fluffy Space Buns image courtesy of Pinterest This look is perfect for teens and adults who need a style that survives a full night of trick-or-treating, parties or just walking around looking incredible. It's a staple look that can fit any costume.   Step 1: Divide hair into two high sections. Step 2: Apply the Curl Defining Styling Gel to each section while still damp, smooth from root to tip and twist into loose buns. Step 3: Secure and let them with bobby pins or a satin lined scrunchie. You can set your curls in place according to the look you're going for.  Step 4: Add accessories such as clips or glitter and go have fun! Look 3: Pumpkin Puffs image courtesy of Pinterest This style is an absolute lifesaver for the kids! It is fast enough for a busy school morning but holds up beautifully for a full night of fun. Just a few easy steps to achieve an adorable final look. Step 1: Divide hair into two sections and secure into sleek puffs using satin-lined hair ties. Step 2: Frame the puffs with orange pipe cleaners all around them to resemble a pumpkin. Tuck the remainder of the pipe cleaners under the puff or carefully cut the excess.  Step 3: Shape a green pipe cleaner into a spiral. Stick it in the middle of the puff for the stem of the pumpkin. Step 4: Apply a small amount of Curl Cream beforehand to keep the puffs soft and frizz-free. The Ultimate Wash Day Treat The best part about using clean formulas from nuestra tierra for your costumes? The November 1st wash day is an absolute breeze. Because our formulas skip the heavy, sticky additives, your hair dries soft and touchable. You get the hold and definition your costume demands, without the crunchy, flaky buildup the next morning. Ready to bring the drama this spooky season? Add to cart at ocoabeauty.com and let your natural texture steal the night!  
    Read More

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    on orders over $75

    30-day Guarantee

    love your curls or refunded

    Vegan & Cruelty-free

    never tested on animals

    Made in the USA

    Inspired by the Dominican Republic