OCOA was born from our experiences as sisters adapting to a new life in the U.S., Latinas who didn't embrace our curly hair and didn’t see ourselves and culture represented in the hair care aisle.

We believe in empowering women and families, especially young boys and girls, to pursue their dreams unapologetically.

This year, we proudly launched our Helping Hermanas initiative in our hometown of Reading, Pennsylvania. To date, we've donated over 300+ full-size products to our community, providing not just hair care but also a message of self-love and acceptance. This is just the beginning join us as we continue #helpinghermanas love themselves and their curls.