Style Guide

Looking for the perfect summer hair color inspiration that won't ruin your natural curl pattern? This summer there are five colors we are loving: buttery blonde, soft apricot copper, glossy espresso, teddy bear bronde, and chocolate cherry balayage. Whether you...

If you are looking for the best curly hair cuts to try this season, you are exactly where you need to be. The key to a life-changing curly chop is finding a shape that flatters your specific texture and brings out your natural volume. Whether you have loose waves or tight coils, summer is the absolute perfect time to switch things up and have some fun with your look.

 

Hermana, We Need to Talk About the "Crunch" If you have wavy/curly hair, we already know the struggle. You want that effortless, bouncy, voluminous look you keep seeing on your feed, but every time you try a new product, it...

Kids move. Constantly. If they’re not running, they’re rolling. If they’re not rolling, they’re somehow upside down five minutes after bath time. So the idea of getting perfectly defined curls—and having them actually last—can feel like a small miracle. That’s...

This Valentine’s Day, the vibe is flirty, fun, and a little extra. Whether you’re heading to a date night, a Galentine’s brunch, or just getting cute because you can, the right hairstyle sets the whole mood. Our UGC Hermana Giselle...

Familia, summer is here, and we’re celebrating the sunshine, the rhythm, and the beauty that comes from our Caribbean heritage. From vibrant colors to rich traditions, our islands have always embraced the bold, the natural, and the joyful—especially when it...