Find Ocoa at Ulta, or Get the Full Routine Here

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In 461 Ulta stores and on Ulta.com. Order the 5 Step Kit here for free shipping, or subscribe and save 5%.

Only The Ingredients Your Hair Needs

Most shampoos strip your scalp and dry out your curls. 90% of them use the same harsh, coconut-based ingredients that were never made for us. We took a completely different approach:

Mango Butter & Marula Oil

Moisture, Shine, Heat Protection

Quinoa Seed Oil

Strength, Protein

Flaxseed

Soft Hold, Definition, No Crunch

Aloe Vera

Soothing Hydration

Apple & Apple Cider Vinegar

Clarify, Scalp pH Balance

Cupuaçu Butter

Deep Moisture Lock

Sunflower & Avocado Oil

Conditioning, Slip, Detangling

Coffee Seed Extract

Refresh, Scalp Circulation

Rosemary Leaf Extract

Scalp Health

Hibiscus Flower

Slip, Shine, Definition

Cocamide Diethanolamine (DEA)
Coconut Oil
Formaldehyde
Mineral Oils
Phenoxyethanol
Synthetic Fragrance
5.0
Elena

Amazing!

This bundle is a miracle worker. First of all it's the first that doesn't irritate my scalp. It defines and moisturizes my curls, it doesn't cause flaking. My curls are bouncy and lasting. Love it!

Elena
Verified Buyer
4.7/5.0 Stars| 91 Reviews

OCOA 5 Step Kit

Transform your curls from root to tip. Our most complete system — Shampoo, Conditioner, Curl Cream, Styling Gel, and Refresh Spray — cleanses, hydrates, defines, holds, and revives between wash-days.

Deep Hydration Deep Hydration
Lasting Definition Lasting Definition
Frizz Control Frizz Control
Lightweight Hold Lightweight Hold
More payment options
Found in 460+ Ulta Stores
Found in 460+ Ulta Stores
80k+ Trusted Reviews
80k+ Trusted Reviews
100% Satisfaction Guarantee
100% Satisfaction Guarantee
Works on All Curl Types
Works on All Curl Types
Cruelty-Free Vegan
Cruelty-Free Vegan
Product Description

Our 5-step kit is everything you need to elevate your curly hair routine. Packed with nourishing ingredients like Apple, Cupuaçu Butter, Apple Cider Vinegar, Sunflower Oil, Avocado Oil, Hibiscus, Mango Butter, Flaxseed, Marula Oil, and Aloe, this kit is inspired by the rich natural beauty of nuestra tierra. This powerful combo helps promote hair growth, moisture retention, and a healthy scalp for all wavy and curly hair types, including dry, damaged, and colored hair.

PRODUCTS INCLUDED:
Shampoo 10oz
Conditioner 10oz
Curl Cream 8oz
Styling Gel 8oz
Curl Refresh Spray 6oz

Español:

Nuestro kit de 5 pasos es todo lo que necesitas para elevar tu rutina para rizos. Elaborado con ingredientes nutritivos como manzana, manteca de cupuaçu, vinagre de sidra de manzana, aceite de girasol, aceite de aguacate, hibisco, manteca de mango, linaza, aceite de marula y aloe, este kit está inspirado en la rica belleza natural de nuestra tierra. Este poderoso combo ayuda a promover el crecimiento del cabello, la retención de humedad y un cuero cabelludo saludable para todo tipo de cabello ondulado y rizado, incluido el cabello seco, dañado y teñido.

PRODUCTOS INCLUIDOS:
Shampoo 10oz
Acondicionador 10oz
Crema para Rizos 8oz
Gel de Estilo 8oz
Spray Refrescante para Rizos 6oz

Who is it for?

The complete, end-to-end premium ritual for wavy, curly, and coily hair — meticulously designed for dry, damaged, and color-treated textures.

Key Benefits

The full clean routine plus refresh and hold: gentle cleanse, deep conditioning, lasting definition, soft hold, and an easy mid-week revive.

How to use?

Step 1: Shampoo. Step 2: Condition. Step 3: Curl Cream on soaking-wet hair. Step 4: Styling Gel for hold. Step 5: Mist Refresh Spray for extra hold and to revive curls between washes.

Ingredients

SHAMPOO INGREDIENTS: Water (Aqua), Decyl Glucoside, Sodium Lauroyl Methyl Isethionate, Coco-Caprylate/Caprate, Coco-Glucoside, Propanediol, Helianthus Annuus (Sunflower) Seed Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Glycerin, Lecithin, Sodium Cocoyl, Apple Amino Acids, Stearamidopropyl Dimethylamine Lactate, Guar Hydroxypropyltrimonium Chloride, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chondrus Crispus (Sea Moss/Carrageenan) Extract, Urtica Dioica (Nettle) Leaf Extract, Malva Sylvestris (Mallow) Flower Extract, Hexylene Glycol, Silica, Xanthan Gum, Sclerotium Gum, Pullulan, Fragrance (Parfum), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Mentha Piperita (Peppermint) Oil, Mentha Spicata (Spearmint) Oil, Zingiber Officinale (Ginger) Root Oil, Citric Acid, Vinegar (Acetum), Trisodium Ethylenediamine Disuccinate, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Dehydroacetic Acid, Potassium Sorbate, Benzyl Alcohol.

CONDITIONER INGREDIENTS: Water (Aqua), Cetearyl Alcohol, Behentrimonium Chloride, Caprylic/Capric Triglyceride, Cetyl Alcohol, Coco-Caprylate/Caprate, Propanediol, Fragrance (Parfum), Argania Spinosa Kernel Oil, Isopropyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Theobroma Grandiflorum (Cupuacu) Seed Butter, Glycerin, Stearamidopropyl Dimethylamine Lactate, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Rosmarinus Officinalis (Rosemary) Leaf Extract, Aloe Barbadensis Leaf Juice, Urtica Dioica (Nettle) Leaf Extract, Malva Sylvestris (Mallow) Flower Extract, Maltodextrin, Vinegar (Acetum), Citric Acid, Sodium Hydroxide, Tetrasodium Glutamate Diacetate, Calcium Gluconate, Gluconolactone, Sodium Benzoate, Potassium Sorbate.

CREAM INGREDIENTS : Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Propanediol, Sclerocarya Birrea (Marula) Seed Oil, Mangifera Indica (Mango) Seed Butter, Fragrance (Parfum), Chenopodium Quinoa Seed Oil, Chenopodium Quinoa Seed Extract, Hibiscus Rosa-Sinensis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Daucus Carota Sativa (Carrot) Root Extract, Oryza Sativa (Rice) Extract, Hydrolyzed Soy Protein, Glycine Max (Soybean) Seed Extract, Panax Ginseng Root Extract, Hydrolyzed Vegetable Protein, Urtica Dioica (Nettle) Extract, Butylene Glycol, Cetrimonium Chloride, Gluconolactone, Tetrasodium Glutamate Diacetate, Calcium Gluconate, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate.

STYLING GEL INGREDIENTS : Water (Aqua), Glycerin, Propanediol, Hydroxyethylcellulose, PVP, Linum Usitatissimum (Linseed) Seed Extract, Hydrolyzed Vegetable Protein, Hibiscus Rosa-Sinensis Flower Extract, Aloe, Barbadensis Leaf Juice, Chenopodium Quinoa Seed Oil, Sclerocarya Birrea (Marula) Seed Oil, Mangifera Indica (Mango) Seed Butter, Caprylyl/Capryl Glucoside, Calcium Gluconate, Polyglyceryl-10 Oleate, Polyquaternium-69, Polyglyceryl-10 Laurate, Gluconolactone, Fragrance (Parfum), Sodium Benzoate, Tetrasodium Glutamate Diacetate, Sodium Hydroxide.

CURL REFRESHER SPRAY INGREDIENTS: Water (Aqua), Hydrolyzed Corn Starch, Panthenol, Polyglyceryl-4Caprate, Polyglyceryl-6 Caprylate, Glycerin, Polyglyceryl-3 Cocoate, Polyglyceryl-6 Ricinoleate, Mangifera Indica (Mango) Fruit Extract, Sclerocarya Birrea (Marula) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Mangifera Indica (Mango) Seed Butter, Propanediol, Hydrolyzed Quinoa, Hibiscus Sabdariffa Flower Extract, Solanum Lycopersicum (Tomato) Fruit Extract, Coffea Arabica (Coffee) Seed Extract, Fragrance (Parfum), Citric Acid, Sodium Hydroxide, Sodium Gluconate,Calcium Gluconate, Gluconolactone, Sodium Benzoate, Potassium Sorbate,
Limonene, Benzyl Alcohol, Linalool.

Shipping & returns

Free shipping on subscriptions and every order over the threshold. 30-day hermana guarantee — if your curls don't love it, we'll make it right.

What Others Are Saying

5.0
Elena

Amazing!

This bundle is a miracle worker. First of all it's the first that doesn't irritate my scalp. It defines and moisturizes my curls, it doesn't cause flaking. My curls are bouncy and lasting. Love it!

Elena
Verified Buyer

Why Ocoa Works When The Others Didn’t

The Problem

The Problem

Most shampoos strip your scalp and dry out your curls. 90% of them use the same harsh, coconut-based ingredients that were never made for us.

Our Approach

Our Approach

Apple amino acid surfactants instead of coconut-based cleansers. Apple cider vinegar to detox the scalp. Sea moss and rosemary to nourish. And a conditioner that hydrates without the heaviness.

What's Inside:

Ingredients you can read and trust — inspired by nuestra tierra.

Hibiscus
Hibiscus
Softness and slip
Mango Butter
Mango Butter
Deep hydration without weight
Marula Oil
Marula Oil
Shine and frizz control
4.9/5.0 Stars | 100,000+ Happy Customers

Real Results From Real Curl Journeys

Thousands are redefining their routines with healthier, softer, beautifully styled curls.
4.9/5.0 Stars | 100,000+ Happy Customers

Don’t Just Take Our Word

Don’t Just Take Our Word

5.0

Finally Healthy Curls!!

“Tried for the first time , my new travel set. All four products felt great & left my hair so healthy looking.. I could not believe it was that easy to get for of the frizz !!. Love Love ❤️”

5.0

Revived Curls

“I absolutely love how fresh and alive my curls feel after wash day. They get so springy and I feel proud to have curly hair after a wash. I need to pair with the styling products sometime as I know that would be the full package.”

5.0

Did Wonder On My Curls 

“Honestly I’ve been trying to find a new curly hair brand as a Dominican and this one really worked in my curls! I need every Dominican and non Dominican to be on these products cause my hair loved it so much! The whole trio did wonder on my curls just look at my results!”

5.0

It’s a miracle!!

“Products that actually WORK?! That aren’t difficult to use, are affordable and smell good?!?! It’s a miracle!!”

5.0

Moisturized & Hydrated

“The long time shampoo I was using was recently discontinued & I have finally found a great replacement along with a good conditioner! I have a dry scalp & Ocoa’s shampoo has helped my scalp feel moisturized & stay hydrated.”

Shop The Range

  • Curl Care Conditioner
    4.7/5.0 (90 reviews)

    Curl Care Conditioner

  • Curl Defining Styling Gel BESTSELLER
    4.8/5.0 (164 reviews)

    Curl Defining Styling Gel

  • Hydrating Curl Cream BESTSELLER
    4.8/5.0 (182 reviews)

    Hydrating Curl Cream

  • Curl Refresh + Hold Spray
    4.1/5.0 (43 reviews)

    Curl Refresh + Hold Spray

Travel Kit

Travel Kit

4 steps, carry-on size
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Curls that hold
their shape

Curls that hold
their shape

Four steps. Dominican-grown ingredients.
Shop Now
Curls Without  the crunch

Curls Without the crunch

Five steps to get the best curls.
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First Dominican brand at Ulta:

Find Ocoa In 461 Ulta Stores

Including the Curl Refresh + Hold
Spray — an Ulta exclusive
FIND A STORE NEAR YOU
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Questions About Ocoa At Ulta

Shop Now

Our curl routine is at Ulta.com and in 461 Ulta stores, including the 4 Step Travel Kit and the Curl Refresh + Hold Spray. Selection can vary by store, so check Ulta.com or the Ulta app for your local store.

  1. Yes. The Curl Refresh + Hold Spray is an Ulta exclusive, so Ulta is the only store where you'll find it. You can also buy it here on ocoabeauty.com.

Tap "Find a store near you" on this page, or search "Ocoa" on Ulta.com or in the Ulta app and choose your store to see what's in stock.

Our everyday prices are the same in both places. On ocoabeauty.com you can also subscribe and save, shop bundles like the Styling Trio, and get free shipping on orders over $75. At Ulta, you can shop Ulta's own sales and earn Ulta Rewards.

  1. Yes. The 4 Step Travel Kit is on Ulta.com and in Ulta stores, with all four steps in carry-on sizes.
  1. No. Ocoa codes and offers only work on ocoabeauty.com. Ulta sales and Ulta Rewards only work at Ulta.
  1. Purchases made at Ulta go back through Ulta, under Ulta's return policy. Our 30-Day Happiness Guarantee covers orders placed on ocoabeauty.com.

The Curl Journal

Wash-day routines, curl-type guides and the stories behind nuestra tierra — on the Ocoa blog.
The Cost of the View: Why Brands Use the Caribbean but Ignore Its Heritage

The Cost of the View: Why Brands Use the Caribbean but Ignore Its Heritage

The Caribbean is everywhere. It's in the campaign imagery for summer collections. It's in luxury resort advertisements. It's in beauty commercials filled with palm trees, ocean waves, and women with sun-kissed skin. It's the backdrop for destination weddings, influencer trips, and brand retreats.  Yet somehow, the people, histories, and cultures that make the Caribbean what it is often disappear from the story. The Caribbean becomes a backdrop rather than a place. A mood rather than a culture. An aesthetic rather than a people. The Paradise Problem For decades, tourism marketing has sold the Caribbean as an escape. The messaging is familiar: leave your responsibilities behind, relax on the beach, sip something tropical, and enjoy paradise. But paradise is a complicated word. Paradise suggests a place untouched by history. A place that exists for someone else's enjoyment. A place without politics, struggle, labor, or complexity. The reality is that the Caribbean is one of the most culturally rich regions in the world. Its history includes Indigenous communities, colonization, resistance movements, slavery, migration, revolution, and some of the most influential cultural contributions globally. The music that fills vacation playlists didn't appear out of nowhere. The food travelers rave about has generations of history behind it. The beauty traditions, ingredients, hairstyles, languages, and celebrations that brands often use as inspiration all come from real communities with real stories. Yet many campaigns flatten that complexity into a single message: vacation here.   Culture Is Not a Mood Board One of the most frustrating things about modern marketing is how easily culture gets reduced to aesthetics. A campaign may feature Caribbean-inspired colors, Caribbean music, Caribbean ingredients, or Caribbean imagery, but provide no acknowledgment of where those influences come from. We've become comfortable consuming culture without learning about it. Imagine building a brand story around "island beauty" while failing to acknowledge the women whose traditions inspired the products in the first place. Unfortunately, this happens more often than we think. Representation Is More Than Visibility To be clear, representation matters. Seeing Caribbean landscapes, models, and communities in marketing can be powerful. Visibility isn't the problem. The problem is when visibility becomes extraction. When brands take from a culture without investing in it. When heritage becomes a marketing asset instead of a relationship. When a region is considered valuable only when it can generate engagement, sales, or content. True representation requires participation. It requires giving people from those communities a seat at the table not just in front of the camera, but behind it. Who is directing the campaign? Who is writing the copy? Who is telling the story? Who benefits financially? These questions matter. What Respectful Marketing Looks Like The good news is that there is another way. Some brands are beginning to understand that cultural storytelling is strongest when it comes from collaboration rather than appropriation. Respectful marketing doesn't treat heritage as a seasonal trend. It treats culture as something worth learning from. That can look like hiring local creatives. It can mean investing in community organizations. It can mean telling deeper stories about ingredients, traditions, and people. It can mean allowing cultural context to exist alongside beautiful imagery. Because the truth is that heritage doesn't make a campaign less appealing. It makes it richer. The story becomes more meaningful when audiences understand where something comes from and why it matters. The View Has a Cost Consumers  are increasingly looking for authenticity.  Authenticity isn't found in a drone shot of turquoise water. It's found in the people. It's found in the stories. It's found in the heritage. And perhaps that's the real challenge for brands moving forward: not simply asking how they can use the Caribbean to tell their story, but how they can help tell the Caribbean's story as well. Because the view may be beautiful. But the heritage is what makes it worth seeing.   At Ocoa, this conversation isn't theoretical. It's personal. As a Dominican-owned brand, our heritage isn't something we reference occasionally in a campaign or pull out during Caribbean Heritage Month. It's part of who we are. It informs how we formulate, how we tell stories, and how we show up in the world. That's why it's important for us to remind people that the Caribbean is a source of innovation. It's a source of creativity. It's a source of entrepreneurship, beauty rituals, ingredients, and cultural traditions that continue to shape industries around the world. At Ocoa, we're proud to be part of that story. Not because it's trendy or marketable, but because it's ours. And we'll continue to celebrate Caribbean heritage in its full depth not as a backdrop, but as the foundation.
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The History of Caribbean Heritage Month: Honoring Our Roots and Embracing Our Culture

The History of Caribbean Heritage Month: Honoring Our Roots and Embracing Our Culture

Hey familia. June is officially here, and while we are all getting ready for the warm summer days ahead, this month holds deeper meaning for us at OCOA Beauty. June is National Caribbean-American Heritage Month. As a proudly Caribbean-founded brand, this is our time to pause, reflect, and loudly celebrate the vibrant history, profound resilience, and beautiful roots that shape exactly who we are. But before we talk about what this month means to us today, let’s take a look back at how it all started.  
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Gorgeous Curls on the Go: The New OCOA 4-Step Travel Kit

Gorgeous Curls on the Go: The New OCOA 4-Step Travel Kit

Vacation is calling, but packing your curly hair routine shouldn't be complicated. If you have been dreading wash day while traveling, we have great news. On July 1st, we officially launched a solution our community has been asking for: the OCOA 4-Step Travel Kit! Priced at just $28, this TSA-friendly kit brings our simplified, high-quality 4-step routine straight to your carry-on suitcase. It is officially "The End of the Search" for the perfect travel companion. Leaving the Packing Stress Behind We know the exhaustion of trying to cram heavy, full-sized products into your luggage or spending hours transferring thick creams into flimsy travel bottles that end up leaking everywhere. For far too long, Latina women and curly-haired hermanas have had to compromise on their hair care while traveling, often battling new climates and humidity only to settle for stiff, sticky, or "crunchy" curls. Your challenging and expensive hair journey shouldn't follow you on vacation. With our new travel kit, you can maintain your healthy hair goals and enjoy your curly hair no matter where you are. What’s Inside the Kit? Our 4-step kit is all you need to elevate your wavy hair care or curly routine on the road. Packed in a beautiful, signature zipper bag, you get 3oz mini-sized versions of our best-sellers: Hydrating Shampoo (3oz) Hydrating Conditioner (3oz) Curl Cream (3oz) Defining Gel (3oz) Not only is this zero-mess kit TSA-friendly, but it is also an incredible value. It serves as the perfect trial run for anyone wanting to test out our wash-to-style system before committing to the full-sized bottles! The Science of Soft, Touchable Travel Curls Different climates can wreak havoc on your hair, making frizz control a top priority. Our revolutionary formulations are entirely coconut-free and avoid heavy butters, preventing the itchy scalps, skin breakouts, and limp curls that are so common with traditional natural products. We use a powerful blend of Apples, Cupuaçu butter, Apple Cider Vinegar, Sunflower oil, Avocado oil, Flaxseed, and Aloe to promote hair growth, moisture retention, and a healthy scalp. We also formulate with our premium trio of Mango Butter for lightweight softening, Hibiscus Flower extract for powerful moisture, and Marula Oil for incredible shine. The result? High quality and consistent results that give you ultra-defining, bouncy definition. Your hair dries soft, is deeply hydrated, and remains completely touchable all trip long. Whether you are seeking the best products for curly hair to take on a weekend getaway, or you just want a streamlined routine for your gym bag, this kit is ready to move with you. Where are you taking your OCOA travel kit next?
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