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Our Curl Journey
To love our hair and ourselves as we were #borntobe
Hermanas
Early 90’s
New Country
Summer of 2003
Fried Our Curls
Early 00's and 10's
Awaken Moment
2016
Extreme Preeclampsia
November 2016
The Transition Journey Begins
In 2017
Born in Santo Domingo, Dom. Rep. Latinas, Immigrants and sisters.
We moved to the USA in 2003, not knowing the language but with a heart filled with hope for the future.
During HS and College we used to straighten our hair with a flat iron at 450 degrees. We hated our natural texture.
Nicol, La hermana menor, decided to move out of the family home (For Latinos a big deal) and has a moment where she realized her curls were gone.
At 33 weeks pregnant, Cory had to deliver her first premature baby due to extreme preeclampsia and hormonal issues.
Together as sisters, we started the journey to healthier hair and curls. We were each other's support system.
Trial And Error
2017- 2018
Making Our Own Products
Fall of 2018
Testing And Research
During 2019
Many Bumps On The Road
During 2020
Start Before You Are Ready
March 1st 2021
Some curly products worked well but the ingredients were not the best, others were heavy and greasy. We knew we were set to finding the solution.
Cory enrolls in a natural formulations course, earns a diploma and starts making products at home.
2019 was testing time. We discovered which ingredients we were allergic to and which we didn't want to add to our formulas We created our Nada list- Learn more here.
2020 was our original launch year, we designed a collection of five products, but a fire at the prior manufacturing facility and a global pandemic stopped all of our plans.
In 2021, we launched with one product, our curl cream (Same formula today). We had a different name and packaging.
Embrace Who You Are #Borntobe
December 2021
The Re-Introduction
March 1st 2023
Join Our Sisterhood
Today
We embarked on a 15 month rebrand journey. We knew we had amazing products but our branding was not a reflection of who we are.
OCOA was born with a full collection of products. Our 4 step kit. We have shipped as far as Alaska, Guam and the Netherlands and are humbled with our growing community and support.
We are thrilled to continue helping hermanas embrace who they are #borntobe. We can't wait to introduce more innovation and to grow with you. Follow our journey! Abrazos, Cory and Nicol
