Ocoa curl care bottles on a woven chair
4.7/5.0 100,000+ happy customers

Curls That Hold
Their Shape
Past Day Three

Defines without the crunch
Hold that lasts for days, even in humidity
No coconut oil, sulfates or parabens
PARABEN FREE
SULFATE FREE
SILICONE FREE
CRUELTY-FREE
DOMINICAN-INSPIRED
VEGAN
COLOR-SAFE
NO COCONUT OIL
4.7/5.0 stars | 100,000+ happy customers

Hundreds of hermanas have already made the switch

Before: G.'s curls
Before
After: G.'s curls
After
5.0
1 /4
“I have tried lot of products, but these 4 steps are the best by far. My hair is hydrated and my curls are defined without crunch. This is a 10/10 for me.”

Start where 100,000+ curlies started

  • Ocoa Styling Trio
    5.0/5.0 (7 reviews)

    Ocoa Styling Trio

    Curl cream, styling gel and refresh spray together.
  • Ocoa 4 Step Kit
    4.7/5.0 (91 reviews)

    Ocoa 4 Step Kit

    Shampoo, conditioner, curl cream and gel. Your full wash day.
  • Ocoa 4 Step Travel Kit BESTSELLER
    4.8/5.0 (19 reviews)

    Ocoa 4 Step Travel Kit

    Four 3 oz tubes in a zipper bag. Try the full routine for $28.
  • OCOA 5 Step Kit
    4.7/5.0 (91 reviews)

    Ocoa 5 Step Kit

    Shampoo, conditioner, curl cream, gel and refresh spray.

Why It Actually Holds

Mango butter, marula oil and flaxseed, inspired by nuestra tierra. Made without coconut oil, sulfates, parabens or silicones.

4.7/5
Average rating from 700+ reviews
350°F
Heat protection in the Hydrating Curl Cream
0
Sulfates, parabens or silicones
Ocoa Styling Gel, Hydrating Curl Cream, Curl Care Shampoo and Curl Care Conditioner bottles

Real Curls, No Filter, No Retouching

Real hermanas, real routines. Tap a video to shop what they used.
Ocoa Beauty featured on Univision's Primer Impacto

As Seen On Univision's Primer Impacto

Cory and Nicol, two Dominican sisters, created a homemade formula in their kitchen that, combined with their entrepreneurial spirit, changed their lives. Their hair product grew out of a personal experience and became a success that honors their roots.

Ocoa means "a place between mountains" and is their mother's hometown. In an interview, they shared the challenges they faced to succeed in the industry; undoubtedly, a special ingredient was the perseverance that took them from their kitchen to store shelves.

As seen on

Ilene Rodriguez with her curls
5.0

Finally Healthy Curls!!

“Tried for the first time , my new travel set. All four products felt great & left my hair so healthy looking.. I could not believe it was that easy to get for of the frizz !!. Love Love ❤️”

Cynthia with her curls
5.0

Revived Curls

“I absolutely love how fresh and alive my curls feel after wash day. They get so springy and I feel proud to have curly hair after a wash. I need to pair with the styling products sometime as I know that would be the full package.”

Gabriella with her curls
5.0

“Honestly I’ve been trying to find a new curly hair brand as a Dominican and this one really worked in my curls! I need every Dominican and non Dominican to be on these products cause my hair loved it so much! The whole trio did wonder on my curls just look at my results!”

Jill with her curls
5.0

“Products that actually WORK?! That aren’t difficult to use, are affordable and smell good?!?! It’s a miracle!!”

Mariela with her curls
5.0

The long time shampoo I was using was recently discontinued & I have finally found a great replacement along with a good conditioner! I have a dry scalp & Ocoa’s shampoo has helped my scalp feel moisturized & stay hydrated. I also really like the conditioner, it is rich &...

Two women celebrating at an Ocoa event
Three women with Ocoa tote bags and Dominican flags
Two women holding Ulta Beauty bags outside an Ulta store
Ocoa sticker sheet, a Santo Domingo coffee cup and a Dominican flag
Ocoa 4 Step Travel Kit with an Ulta Beauty bag

Two Sisters. One Curl Pattern Nobody Was Formulating For.

We grew up in Santo Domingo, we learned how to mix our own cream and gel, because the shelf never had anything for hair like ours. Ocoa is that mix, made properly, and still made by us.

Still founder-owned, no parent company
Formulated and tested on our own curls
Made in the USA, inspired by the Dominican Republic
READ OUR STORY

Love Your Curls Or Your Money Back

Try your first order for 30 days. If you do not love your curls, ask for a refund. No need to send the bottles back. First-time orders only. Excludes accessories, gift cards, samples and sale items.

Try It For 30 Days
No Need To Send It Back
Get Your Money Back

Got questions about Ocoa?

Ocoa was founded by two Dominican sisters and is inspired by the Dominican Republic. Our formulas use naturally sourced ingredients like hibiscus, mango butter and marula oil, and are made without coconut oil, sulfates, parabens or silicones. Every formula is vegan and cruelty-free, and made in Pennsylvania in an FDA-registered facility.

Cleanse with the Curl Care Shampoo, then use the Curl Care Conditioner. Apply the Hydrating Curl Cream to hydrate and shape, then the Curl Defining Styling Gel to lock in definition. Between wash days, refresh with the Curl Refresh + Hold Spray.

Yes. Our products are made for all wavy and curly hair, including dry, damaged and color-treated hair.

Choose Subscribe & Save on any product page to save 5% on every order. Your products arrive every 2, 3 or 4 months, and your first subscription comes with a free scalp massager. You can skip, change the frequency or cancel any time in your customer portal, and we email you 5 days before each charge.

Ocoa is made for wavy, curly and coily hair, and customers with curl types from 2A to 4A see great results. Not sure where to start? The 4 Step Travel Kit has all four steps in 3 oz tubes for $28.

The Nada List is our list of ingredients we never use. Our formulas are made without sulfates, parabens, silicones, coconut oil, formaldehyde, mineral oils, phenoxyethanol and DEA.

Yes. We ship to Canada, Mexico and other countries. Enter your address at checkout to see the shipping options and cost. Import duties and taxes are paid by the customer.

The Curl Journal

Wash-day routines, curl-type guides and the stories behind nuestra tierra, on the Ocoa blog.
Why Ginger is the Secret to Healthy, Bouncy Curls

October 26, 2026

Why Ginger is the Secret to Healthy, Bouncy Curls

You already know ginger is the ultimate comfort ingredient in your favorite tea, but this powerful root is also absolute magic for giving your wash day routine a fresh, revitalizing start. With our Claro series, we focus entirely on clean, transparent formulas that celebrate nuestra tierra, which is why we skip heavy ingredients and let Zingiber Officinale (Ginger) Root Oil naturally nourish your scalp. True curl health begins at the root, and this lightweight moisture brings your hair to life so your texture can be moisturized, bouncy, and free. Why Ginger is a Botanical Superstar Ginger root oil brings a gentle, refreshing energy right to your scalp. A healthy foundation is everything for your waves and curls, and this ingredient delivers exactly what you need without the buildup. Scalp Nourishment: Ginger root oil brings a gentle stimulation to the skin. This natural boost helps nourish your hair follicles, creating the ideal environment for your curls to thrive. Lightweight Hydration: Many traditional products rely on coconut oil, which can cause limp curls and weigh down your hair. Ginger root oil, on the other hand, provides essential hydration that keeps your texture touchable, soft, and light. Natural Bounce: A healthy scalp means healthy hair. Ginger helps maintain a balanced, calm foundation for your natural wave and curl patterns to flourish without leaving heavy residue behind. Clean Care for Your Routine At OCOA, our Claro philosophy means we are completely transparent about what goes into our bottles. We formulated the Curl Care Shampoo with Zingiber Officinale (Ginger) Root Oil because it perfectly aligns with our mission: fewer steps and better ingredients. Instead of relying on heavy additives that cause buildup on your scalp, this heritage-inspired ingredient gives you a gentle, effective cleanse that your hair loves. Ready to give your roots the care they deserve and simplify your routine? Add the Curl Care Shampoo to your wash day lineup and feel the difference of truly clean ingredients. Share your #BornToBe curls with us and tag your hermana to join the sisterhood!
Read More
All Treats, No Heat: 3 Heat-Free Curly Halloween Hairstyles

October 13, 2026

All Treats, No Heat: 3 Heat-Free Curly Halloween Hairstyles

We absolutely love this time of year. The crisp fall air is finally settling in, the spooky season energy is everywhere, and honestly? Halloween feels like the absolute perfect time to get creative and step outside your usual routine with your curls. Whether you are going for full glam, something completely wild, or a quick style for the kids, figuring out what to do with your curls shouldn't be the scariest part of your costume. We have all been there before - reaching for the flat iron, struggling with uncomfortable wigs, or loading up on stiff, drying products just to nail a specific character. But hermana, you do not have to compromise your hair health for one night of fun. The best Halloween hairstyles deliver maximum costume drama using just your natural texture and some smart, clean hydration to build creative, occasion-ready looks. We put together a quick guide featuring three of our favorite heat-free Halloween styles for the whole familia. Ready to bring the drama? Let’s get into the looks. 3 Heat-Free Halloween Looks for the Whole Familia You can absolutely build incredible, occasion-ready looks using just your natural texture. Here are three go-to styles built for the occasion:   Look 1: The Lioness image courtesy of Pinterest Built for adults and teens who want the drama without the heat damage. This look says someone important walked in. Let it. Step 1: Apply the Curl Cream generously to damp hair section by section, scrunch upward and diffuse on medium heat for maximum volume. Step 2: Once fully dry, separate the curls with your fingers to create that big, wild, mythical mane. Step 3: The more volume the better. Step 4: Add a pair of animal ears to finish the look! Look 2: Fluffy Space Buns image courtesy of Pinterest This look is perfect for teens and adults who need a style that survives a full night of trick-or-treating, parties or just walking around looking incredible. It's a staple look that can fit any costume.   Step 1: Divide hair into two high sections. Step 2: Apply the Curl Defining Styling Gel to each section while still damp, smooth from root to tip and twist into loose buns. Step 3: Secure and let them with bobby pins or a satin lined scrunchie. You can set your curls in place according to the look you're going for.  Step 4: Add accessories such as clips or glitter and go have fun! Look 3: Pumpkin Puffs image courtesy of Pinterest This style is an absolute lifesaver for the kids! It is fast enough for a busy school morning but holds up beautifully for a full night of fun. Just a few easy steps to achieve an adorable final look. Step 1: Divide hair into two sections and secure into sleek puffs using satin-lined hair ties. Step 2: Frame the puffs with orange pipe cleaners all around them to resemble a pumpkin. Tuck the remainder of the pipe cleaners under the puff or carefully cut the excess.  Step 3: Shape a green pipe cleaner into a spiral. Stick it in the middle of the puff for the stem of the pumpkin. Step 4: Apply a small amount of Curl Cream beforehand to keep the puffs soft and frizz-free. The Ultimate Wash Day Treat The best part about using clean formulas from nuestra tierra for your costumes? The November 1st wash day is an absolute breeze. Because our formulas skip the heavy, sticky additives, your hair dries soft and touchable. You get the hold and definition your costume demands, without the crunchy, flaky buildup the next morning. Ready to bring the drama this spooky season? Add to cart at ocoabeauty.com and let your natural texture steal the night!  
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30-day Guarantee

love your curls or refunded

Vegan & Cruelty-free

never tested on animals

Made in the USA

Inspired by the Dominican Republic