OCOA Beauty

High end curly hair products that work.

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Curly Hair Care for The Self-Loving Latina.

Since childhood, you’ve been told your curly hair is pelo malo (bad hair) – They say it’s not beautiful, elegant, and professional. You deserve to embrace who you are #borntobe

Curl Care Shampoo

$23.98

Curl Care Conditioner

$23.98

Curl Defining Styling Gel

$21.98

Hydrating Curl Cream

$19.98

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Nuestra familia si sabe!

"I am astonished at just how soft my hair is after using the sample for the last two weeks! My hair is very thick and can be tough to manage, but a little bit of cream makes the pick slide through my hair like warm butter. Incredible. Will buy again and again."

Candace
"My new obsession. For years now I have been trying to find a healthy product for my hair that works. I was frustrated with ugly dry and dull curls trying to find something with good ingredients but no luck, until I found this brand and I am so grateful, that I can feel fluffy again without the bad ingredients! Thank you for this amazing cream that makes me feel beautiful again.”

Kathleen B.
"The first cream that doesn't dry out my hair. My skin/hair type is on the dry side. ....Been looking for years for a leave-in product that doesn't dry out my hair and for one that leaves my curls manageable and moist looking.So glad to have found this. Will share it with my 5 Jamaican daughters who all have curly hair...... Btw I am white - I mention this only because I wanted to note that this product can be used by different hair types."

Emmae
"HALLELUJAH!! I have finally found products that live up to the hype! I have spent the last 30 years of my life looking for products that give me these results. My curls are soft, defined, and have hardly any fizz. I am so thrilled and I can’t stop telling anyone who will listen. My family is so tired of hearing, "Can we talk about my curls and how great they look?""

Jennifer T.
"Curl specialist in love with this brand!!! I am the owner of a curl-focused salon in Bryn Mawr Pa. I’ve specialized in the curly-girl method and have been working exclusively with curls since 2004! Needless to say I have tried almost every curly product out there and this gel and cream is by far our favorite! It can be used on any curl pattern and adds incredible shine and definition without feeling crunchy or leaving a residue. If you have curly hair, you need this in your line-up!"

Teresa B.
"AMAZING!!! I’m Dominican, I’ve lived in the US for 35 yrs now, used the most known leave-in conditioner out in the market, NOTHING ever works for my hair until now. U girls are heaven sent! Ty so much!"

Alison T.

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As Seen In

A simpler routine for wavy and curly hair

Step 1. Upgrade your curl routine

Take our Curl Quiz and learn how to style your unique texture. Bring back your curls with style.

Step 2. Buy your bundle

Receive your OCOA curly kit and breathe life back into your hair. Let us take you to OCOA right in your shower.

Step 3. Enjoy your curls

Love how you look and feel. Enjoy frizz-free, hydrated and nourished curls. You got this hermana!

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Elevate your curly hair experience with outstanding results

Great product-terrible bottle

I love all the Ocoa products. However, it takes the strength of 10 men to get the conditioner out of the bottle. I don’t think a pump would improve this, as it would lead to a lot of wasted product. May I suggest using a tub, where the desired amount can be scooped out by hand.

Refreshing clean!

Best shampoo for curly hair I’ve tried - and I’ve tried so many! Leaves my hair so clean and fresh - ready for conditioning without any build up. Highly recommend!

Hands down the best products for wavy, curly hair!

My boyfriend and I are in love with your products! He’s Dominican and has low porosity long curly hair. He never knew how to care for his curls; I took it upon myself to learn and experiment on him. After using your products, his curls looked bouncy, shiny, and way less frizzy. 😍 His hair hasn’t looked this good in a long time. My hair also loved your products. I’m Viet + Black with high porosity wavy hair and my strands worked so well with the products especially the conditioner. The slip is very giving and the shampoo has a lovely clean smell. We look forward to washing our hair now. It used to be a stressful routine but not anymore. Ocoa have earned themselves loyal customers. 🥰

Wonderful products!!

Love, love love!! The smell of this shampoo and conditioner is heavenly!! The conditioner was able to smooth out and de tangle my curls with ease, and i had a knotted piece that i thought would take ages to de-tangle!! The conditioner is a little hard to squeeze out at times , so i end up taking the cap off (i find it's easier to squeeze out that way)and try to squeeze with added force into my palm.. This duo is absolutely worth trying out, It defined my curls so beautifully, giving it bounce and volume,..This shampoo does not dry my hair out as much compared to most other shampoos , i didnt think it be possible for me haha! I also think its cute how they send you a thank you video for your purchase 😊. Gracias Hermanas for Ocoa!

Love these products

I have fine hair that wants to curl but is easily weighed down with heavy gels or too much conditioner to detangle the fine strands. The curl definition conditioner does not weigh down the curls nor does the gel! I can use either or both depending on how much hold I need each day.

Great Products

I originally ordered a sample pack of the products before committing. The experience was very positive and I went ahead and ordered a full sized bottle of the Shampoo and Conditioner combo. Both products smell great and are super moisturizing. The conditioner detangles my fine, thin hair (that tangles super easily) so well. I was initially worried that it would weigh my hair down given how thick the conditioner is, but happy to report that was not the case and also my hair has a beautiful shine to it after using it.

I will say that perhaps the bottle might need to be redesigned, as it is very difficult to get the conditioner out even when I had the bottle sitting upside down for a week before using the product. The bottle itself is very hard to squeeze. Another suggestion is given how pricey the products are I feel like 12oz of product is more fair as opposed to 10oz bottles.

High end curly hair products that work.

Curly Hair Care for The Self-Loving Latina.

Since childhood, you’ve been told your curly hair is pelo malo (bad hair) – They say it’s not beautiful, elegant, and professional. You deserve to embrace who you are #borntobe

Nuestra familia si sabe!

Candace

Kathleen B.

Emmae

Jennifer T.

Teresa B.

Alison T.

It’s clear. We are CLARO beauty.