About

Bienvenidos a

OCOA

Hola! We’re Cory and Nicol Varona. So happy you’re here. Welcome to the sisterhood of gorgeous curls!

We are sisters and immigrants from the Dominican Republic.

Like many Dominican girls, we grew up ashamed of our natural hair texture. We thought straightening our hair was the only way to be beautiful.

That’s why, we took matters into our own hands and created Ocoa.

Our purpose is to honor curly-haired Latina women, like you, while we help you find confidence in your authentic natural beauty by using luxe, clean, minimal ingredients from nuestra tierra (our homeland) and la cultura (our culture.)

Un abrazo,
Cory and Nicol co-founders

Our Identity

The Ocoa sisterhood logo symbolizes the relationship of our two founders (hermanas), as well as the broader sisterhood of women.

Our design is in English when it’s right side up, and in Spanish when it’s flipped over mirroring our immigrant journey of living in two worlds.

Ocoa Beauty goes beyond hair care. We want to stop hair assimilation so future generations embrace their authentic beauty. It is a brand that reflects cultural representation, self-love and the discovery of who you are #BornToBe.

Do you have to be Latina to use Ocoa? No!

Everyone is welcomed into the sisterhood of gorgeous curls.

What’s OCOA?

Ocoa (O-ko-a) means a place between mountains in the extinct indigenous Taino language. Ocoa is a city in the Dominican Republic (DR) and also our mom’s hometown.

Ocoa is located in the southern region of the island, and it’s well known for its agriculture. While its main crops are coffee and beans it is also home to tropical fruits like avocado and mango.

Visiting family and friends in Ocoa was one of the most joyful experiences we had during our childhood. That’s when we realized the idea for this business has always been rooted in our heritage and who we are #BornToBe.

A simpler routine for wavy and curly hair

Step 1. Upgrade your curl routine

Take Your Curl Quiz and learn exactly how to style your unique texture. Bring back your curls with style.

Step 2. Buy your bundle

Receive your OCOA curly kit and breathe life back into your hair. Let us take you to OCOA right in your shower.

Step 3. Enjoy your curls

You are more confident as you love how you look and feel. Frizz-free, hydrated and nourish curls. You got this hermana!

SHOP NOW

Upgrade your curl routine

TAKE YOUR CURL QUIZ

Have questions?

VISIT OUR FREQUENTLY ASKED QUESTIONS

Fantastic ❤️

I absolutely love your products! They smell amazing and feel even more amazing in my hair! Thank you for making these amazing products 💕💗

Extraordinary and unique

The best curly hair products I've ever tried

Amazing!!!!

Love this Styling Cream and how it defines my curls. 100000000% recommend.

Ocoa 4 step sampler

I don't know where to start. I really love theses products, not only did it smell so good, but made my hair soft and brought out my curls more. I would definitely recommend and buy the big bottles

Natural meets affordable

I love how it does not have a heavy smell or feel ! It does not weigh my hair down or have a crunchy feel after my hair dries . Conditioner is very moisturizing. No itchyness after shampooing. Great product

Simply the Best

For the longest time I could not control my curly hair. I didn’t want to resort to using products with silicones or other damaging ingredients, so I finally spent a lot of $$$ to get a curly cut at a top salon in my area. The stylist used this hair gel on my curls. I felt like I was in a hair commercial. Curls were bouncy, shiny, controlled. I bought some gel to take home with me. Even styling at home, this gel leaves my curls defined, moisturized, and voluminous, three things I did not think could exist together in curly hair. I now partner this gel with a little of the curl cream (from mid-shaft to ends), and it’s magical. Prior to Ocoa, I would have to wash my hair every other day because my curls would frizz and stretch and look unkempt. When I use these products, I know I’ll have good hair days. Wheeee!!