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  • Our Claro Ingredients

It's clear, for us clean means “CLARO”

From our formula, to scent, to how it feels on your hands and on your hair.A “no” list that goes beyond sulfates, parabens and silicones.Say adios to synthetic fragrances and toxic, greasy, gunky ingredients that weigh down your hair, health and confidence.

  • "I am astonished at just how soft my hair is after using the sample for the last two weeks! My hair is very thick and can be tough to manage, but a little bit of cream makes the pick slide through my hair like warm butter. Incredible. Will buy again and again."

    Candace

  • "My new obsession. For years now I have been trying to find a healthy product for my hair that works. I was frustrated with ugly dry and dull curls trying to find something with good ingredients but no luck, until I found this brand and I am so grateful, that I can feel fluffy again without the bad ingredients! Thank you for this amazing cream that makes me feel beautiful again.”

    Kathleen B.

  • "The first cream that doesn't dry out my hair. My skin/hair type is on the dry side. ....Been looking for years for a leave-in product that doesn't dry out my hair and for one that leaves my curls manageable and moist looking.So glad to have found this. Will share it with my 5 Jamaican daughters who all have curly hair...... Btw I am white - I mention this only because I wanted to note that this product can be used by different hair types."

    Emmae

  • "HALLELUJAH!! I have finally found products that live up to the hype! I have spent the last 30 years of my life looking for products that give me these results. My curls are soft, defined, and have hardly any fizz. I am so thrilled and I can’t stop telling anyone who will listen. My family is so tired of hearing, "Can we talk about my curls and how great they look?""

    Jennifer T.

  • "Curl specialist in love with this brand!!! I am the owner of a curl-focused salon in Bryn Mawr Pa. I’ve specialized in the curly-girl method and have been working exclusively with curls since 2004! Needless to say I have tried almost every curly product out there and this gel and cream is by far our favorite! It can be used on any curl pattern and adds incredible shine and definition without feeling crunchy or leaving a residue. If you have curly hair, you need this in your line-up!"

    Teresa B.

  • "AMAZING!!! I’m Dominican, I’ve lived in the US for 35 yrs now, used the most known leave-in conditioner out in the market, NOTHING ever works for my hair until now. U girls are heaven sent! Ty so much!"

    Alison T.

  • We didn't forget about your experience. We select our ingredients to nourish curls* Skin care as scalp care.

    A little goes a long way.

*We tested and formulated our products to give you the best results while keeping the integrity of the ingredients. Our testers are other curly women who understand the curly hair journey.

Nuestra Tierra Ingredients

(INCI: Aloe Barbadensis Leaf Juice)

Benefits: Strengthen and promotes healthy cell growth and shiny hair

Can be found in: Styling gel and conditioner

Helps with hair growth, increases blood circulation to the scalp and is full of vitamins A, C and E.

(INCI: Apple Amino Acids)

Benefits: Gentle cleanser for hair without being too harsh on the scalp.

Can be found in: Shampoo

Sulfate-free surfactant for a gentle detoxing of the scalp and hair.

INCI: Vinegar (Acetum)

Benefits: Rebalances and cleanses the scalp and hair. Smooths and softens hair strands.

Can be found in: Shampoo and conditioner

Promotes a healthy scalp: ACV may offer healing properties for the scalp.

(INCI: Argania Spinosa Kernel Oil)

Benefits: Fights frizz and helps add shine

Can be found in: Conditioner

Moisturizes  hair and scalp. Protects hair from everyday damage.

(INCI: Persea Gratissima (Avocado) Oil)

Benefits: Moisturizes, repairs, and strengthens hair.

Can be found in: Conditioner

Protects hair from damage and helps with easier detangling.

(INCI: Daucus Carota Sativa (Carrot) Root Extract)

Benefits:  Helps hair naturally grow faster and thicker, avoids split ends and leaves hair shiny

Can be found in: Curl Cream

Carrot root extract is a powerful ingredient that helps hair naturally grow shinier, thicker with less split ends and softer.

INCI: Theobroma Grandiflorum (Cupuaçu) Seed Butter

Benefits: Renews damaged hair, makes hair stronger and prevents split ends.

Can be found in: Shampoo and conditioner

Benefits textured hair with moisture retention. Prevents dry brittle hair, or breakage.

(INCI: Linum Usitatissimum (Linseed) Seed Extract)

Benefits: Controls breakage, dryness, and frizz.

Can be found in: Styling Gel

Filled with B vitamins and nutrients, helps make the hair grow stronger and healthier.

(INCI: Hibiscus Rosa-Sinsensis Flower Extract)

Benefits:  Helps with hair loss prevention, frizz, dryness and preventing premature graying.

Can be found in:  Curl Cream and Styling Gel

Known for leaving the hair healthy and lustrous, preventing early graying, helps with hair loss naturally and it helps with frizz and dry hair

INCI: Malva Sylvestris (Mallow) Flower

Benefits: Softens hair and enhances elasticity – especially damaged and fragile hair.

Can be found in: Shampoo and conditioner.

Malva contains anti-inflammatory properties and is soothing for those with scalp conditions like dandruff and infections.

(INCI: MANGIFERA INDICA (MANGO) SEED BUTTER)

Benefits:  Softens dry and brittle hair, reduces breakage and is filled with vitamins A and E.

Can be found in: Curl Cream

Softens dry hair, reduces breakage, and smooths split ends without leaving your hair greasy or weighed down.

(INCI: Sclerocarya Birrea (Marula) Seed Oil)

Benefit: Heat protection, anti-frizz in high humidity climate and helps with split ends and dryness  

Can be found in: Curl Cream and styling gel

Anti-frizz oil. Helps protect hair from heat, hair dryness as well split ends. 

Here you can place an explanation or answer to the question.(INCI: Oryza Sativa (Rice) extract)

Benefits: Stimulates hair growth naturally, strengthens and moisturizes the hair and scalp.  

Can be found in: Curl Cream  

Stimulates hair growth. Helps strengthen and moisturize the hair and scalp. 

(INCI: Zingiber Officinale (Ginger) Root Oil)

Benefits:  Soothes dryness and itchiness and promotes natural hair growth.

Can be found in: Shampoo

Enhances healthier hair growth by stimulating and improving circulation to the scalp.

(INCI: Panax Ginseng Root Extract)

Benefits:  Strengthens hair follicles and roots of the hair by rejuvenating new growth strands.

Can be found in: Curl Cream  

Helps new hair growth and prevents hair thinning and breakage. 

(INCI: Mentha Piperita (Peppermint) Oil)

Benefits: Improves hair growth and prevents some hair loss.

Can be found in: Shampoo

Fresh smell and tingly sensation on the skin and scalp. Known for natural hair growth.

(INCI: CHENOPODIUM QUINOA SEED EXTRACT)

Benefits: Heat Protection and anti-breakage properties.

 Can be found in: Curl Cream and Styling Gel

It contains all 8 of the essential amino acids and its protein protects the hair against breakage and heat. 

(INCI Rosmarinus Officinalis (Rosemary) Leaf Extract)

Benefits: Helps prevent dry/itchy scalp and premature graying.

Can be found in: Curl Cream, Shampoo and Conditioner

Powerful anti-inflammatory properties that help with itchy and dry scalp. Rosemary naturally stimulates hair growth and scalp blood circulation. 

(INCI: Mentha Spicata (Spearmint) Oil)

Benefits: Refreshes scalps and stimulates hair growth.

Can be found in: Shampoo

Refreshes and stimulates the scalp, promoting increased blood circulation which stimulates growth and helps strengthen the hair.

INCI (Helianthus Annuus (Sunflower) Seed Oil) 

Benefits: Anti-inflammatory properties, helps calm dandruff and itchy scalp naturally. 

 Can be found in: Curl Cream, Shampoo and Conditioner.

A lightweight and anti-inflammatory oil with anti frizz benefits. Helps with dandruff and itchy scalp naturally. 

(INCI: Melaleuca Alternifolia (Tea Tree) Leaf Oil)

Benefits: Promotes natural hair growth and improves overall scalp health.

Can be found in: Shampoo

It moisturizes and soothes the scalp, helps with itchiness and makes it less prone to flaking.

(INCI: Urtica Dioica (Nettle) Extract)

Benefits: Anti-inflammatory properties, helps with oily scalp and hair loss.  

Can be found in: Curl Cream, Shampoo and Conditioner.  

Helps treat oily scalp and promote hair growth. Calms the scalp and gives your hair the anti-flake free look.

We went beyond the common elimination of sulfates, silicones and parabens.
We said NO to the following too:

We want to avoid animal cruelty. If you are a vegan or not, being aware that killing animals just for the consumption of cosmetics is not the right thing to do. We support the respect for all lives and living beings on this planet. Vegan ingredients contain a higher percentage of vitamins and antioxidants that will nourish your curls and will provide healthier hair.

Coconut oil is a heavier oil and acts more like a wax on the hair. Causes buildup and makes the hair greasy (especially fine hair).  Many people are allergic to coconut oil particularly due to being used in most personal care products. 

Acts as a thickening agent in shampoos and conditioners, and allows them to form a foamy lather. The California Office of Environmental Health Hazard Assessment (OEHHA) listed it as a toxic ingredient linked to cancer.

Formaldehyde-releasing chemicals, such as: 5-bromo-5-nitro-1,3-dioxane, DMDM hydantoin, imidazolidinyl urea, methylene glycol, oxomethane, and quaternium-15 are known for skin reaction, allergic relations and linked to cancer.

May include hidden toxic ingredients and ingredients that cause allergic reactions. We opted to include an all natural fragrance oil to avoid any synthetic ingredients in our formulations. Our scent is a blend of tart grapefruit, sweet orange and sour lemon. Leaving a clean and fresh scent that is gentle to the hair.

Also known as paraffin oil or white mineral oil. Based on some studies, it showed it could be linked to cause cancer since it’s distilled from petroleum, produced during the refining of crude oil and mildly or untreated mineral oil is known to be a carcinogen. 

A preservative commonly used in cosmetic products. Exposure to phenoxyethanol has been linked to reactions ranging from eczema to severe, life-threatening allergic reactions.

Have been linked to “endocrine disruption," and research suggests phthalates can contribute to issues such as endocrine and reproductive dysregulation, early puberty, endometriosis, infertility, altered fetal development, breast and skin cancer, obesity, type II diabetes, cardiotoxicity, asthma, and allergy.

 An ingredient in synthetic hair dyes called ammonia and resorcinol are extremely toxic in nature and these chemicals have been linked to causing skin and eye irritations as well as extreme cases of respiratory issues.

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