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*We tested and formulated our products to give you the best results while keeping the integrity of the ingredients. Our testers are other curly women who understand the curly hair journey.
(INCI: Aloe Barbadensis Leaf Juice)
Benefits: Strengthen and promotes healthy cell growth and shiny hair
Can be found in: Styling gel and conditioner
Helps with hair growth, increases blood circulation to the scalp and is full of vitamins A, C and E.
(INCI: Apple Amino Acids)
Benefits: Gentle cleanser for hair without being too harsh on the scalp.
Can be found in: Shampoo
Sulfate-free surfactant for a gentle detoxing of the scalp and hair.
INCI: Vinegar (Acetum)
Benefits: Rebalances and cleanses the scalp and hair. Smooths and softens hair strands.
Can be found in: Shampoo and conditioner
Promotes a healthy scalp: ACV may offer healing properties for the scalp.
(INCI: Argania Spinosa Kernel Oil)
Benefits: Fights frizz and helps add shine
Can be found in: Conditioner
Moisturizes hair and scalp. Protects hair from everyday damage.
(INCI: Persea Gratissima (Avocado) Oil)
Benefits: Moisturizes, repairs, and strengthens hair.
Can be found in: Conditioner
Protects hair from damage and helps with easier detangling.
(INCI: Daucus Carota Sativa (Carrot) Root Extract)
Benefits: Helps hair naturally grow faster and thicker, avoids split ends and leaves hair shiny
Can be found in: Curl Cream
Carrot root extract is a powerful ingredient that helps hair naturally grow shinier, thicker with less split ends and softer.
INCI: Theobroma Grandiflorum (Cupuaçu) Seed Butter
Benefits: Renews damaged hair, makes hair stronger and prevents split ends.
Can be found in: Shampoo and conditioner
Benefits textured hair with moisture retention. Prevents dry brittle hair, or breakage.
(INCI: Linum Usitatissimum (Linseed) Seed Extract)
Benefits: Controls breakage, dryness, and frizz.
Can be found in: Styling Gel
Filled with B vitamins and nutrients, helps make the hair grow stronger and healthier.
(INCI: Hibiscus Rosa-Sinsensis Flower Extract)
Benefits: Helps with hair loss prevention, frizz, dryness and preventing premature graying.
Can be found in: Curl Cream and Styling Gel
Known for leaving the hair healthy and lustrous, preventing early graying, helps with hair loss naturally and it helps with frizz and dry hair
INCI: Malva Sylvestris (Mallow) Flower
Benefits: Softens hair and enhances elasticity – especially damaged and fragile hair.
Can be found in: Shampoo and conditioner.
Malva contains anti-inflammatory properties and is soothing for those with scalp conditions like dandruff and infections.
(INCI: MANGIFERA INDICA (MANGO) SEED BUTTER)
Benefits: Softens dry and brittle hair, reduces breakage and is filled with vitamins A and E.
Can be found in: Curl Cream
Softens dry hair, reduces breakage, and smooths split ends without leaving your hair greasy or weighed down.
(INCI: Sclerocarya Birrea (Marula) Seed Oil)
Benefit: Heat protection, anti-frizz in high humidity climate and helps with split ends and dryness
Can be found in: Curl Cream and styling gel
Anti-frizz oil. Helps protect hair from heat, hair dryness as well split ends.
Here you can place an explanation or answer to the question.(INCI: Oryza Sativa (Rice) extract)
Benefits: Stimulates hair growth naturally, strengthens and moisturizes the hair and scalp.
Can be found in: Curl Cream
Stimulates hair growth. Helps strengthen and moisturize the hair and scalp.
(INCI: Zingiber Officinale (Ginger) Root Oil)
Benefits: Soothes dryness and itchiness and promotes natural hair growth.
Can be found in: Shampoo
Enhances healthier hair growth by stimulating and improving circulation to the scalp.
(INCI: Panax Ginseng Root Extract)
Benefits: Strengthens hair follicles and roots of the hair by rejuvenating new growth strands.
Can be found in: Curl Cream
Helps new hair growth and prevents hair thinning and breakage.
(INCI: Mentha Piperita (Peppermint) Oil)
Benefits: Improves hair growth and prevents some hair loss.
Can be found in: Shampoo
Fresh smell and tingly sensation on the skin and scalp. Known for natural hair growth.
(INCI: CHENOPODIUM QUINOA SEED EXTRACT)
Benefits: Heat Protection and anti-breakage properties.
Can be found in: Curl Cream and Styling Gel
It contains all 8 of the essential amino acids and its protein protects the hair against breakage and heat.
(INCI Rosmarinus Officinalis (Rosemary) Leaf Extract)
Benefits: Helps prevent dry/itchy scalp and premature graying.
Can be found in: Curl Cream, Shampoo and Conditioner
Powerful anti-inflammatory properties that help with itchy and dry scalp. Rosemary naturally stimulates hair growth and scalp blood circulation.
(INCI: Mentha Spicata (Spearmint) Oil)
Benefits: Refreshes scalps and stimulates hair growth.
Can be found in: Shampoo
Refreshes and stimulates the scalp, promoting increased blood circulation which stimulates growth and helps strengthen the hair.
INCI (Helianthus Annuus (Sunflower) Seed Oil)
Benefits: Anti-inflammatory properties, helps calm dandruff and itchy scalp naturally.
Can be found in: Curl Cream, Shampoo and Conditioner.
A lightweight and anti-inflammatory oil with anti frizz benefits. Helps with dandruff and itchy scalp naturally.
(INCI: Melaleuca Alternifolia (Tea Tree) Leaf Oil)
Benefits: Promotes natural hair growth and improves overall scalp health.
Can be found in: Shampoo
It moisturizes and soothes the scalp, helps with itchiness and makes it less prone to flaking.
(INCI: Urtica Dioica (Nettle) Extract)
Benefits: Anti-inflammatory properties, helps with oily scalp and hair loss.
Can be found in: Curl Cream, Shampoo and Conditioner.
Helps treat oily scalp and promote hair growth. Calms the scalp and gives your hair the anti-flake free look.
We want to avoid animal cruelty. If you are a vegan or not, being aware that killing animals just for the consumption of cosmetics is not the right thing to do. We support the respect for all lives and living beings on this planet. Vegan ingredients contain a higher percentage of vitamins and antioxidants that will nourish your curls and will provide healthier hair.
Coconut oil is a heavier oil and acts more like a wax on the hair. Causes buildup and makes the hair greasy (especially fine hair). Many people are allergic to coconut oil particularly due to being used in most personal care products.
Acts as a thickening agent in shampoos and conditioners, and allows them to form a foamy lather. The California Office of Environmental Health Hazard Assessment (OEHHA) listed it as a toxic ingredient linked to cancer.
Formaldehyde-releasing chemicals, such as: 5-bromo-5-nitro-1,3-dioxane, DMDM hydantoin, imidazolidinyl urea, methylene glycol, oxomethane, and quaternium-15 are known for skin reaction, allergic relations and linked to cancer.
May include hidden toxic ingredients and ingredients that cause allergic reactions. We opted to include an all natural fragrance oil to avoid any synthetic ingredients in our formulations. Our scent is a blend of tart grapefruit, sweet orange and sour lemon. Leaving a clean and fresh scent that is gentle to the hair.
Also known as paraffin oil or white mineral oil. Based on some studies, it showed it could be linked to cause cancer since it’s distilled from petroleum, produced during the refining of crude oil and mildly or untreated mineral oil is known to be a carcinogen.
A preservative commonly used in cosmetic products. Exposure to phenoxyethanol has been linked to reactions ranging from eczema to severe, life-threatening allergic reactions.
Have been linked to “endocrine disruption," and research suggests phthalates can contribute to issues such as endocrine and reproductive dysregulation, early puberty, endometriosis, infertility, altered fetal development, breast and skin cancer, obesity, type II diabetes, cardiotoxicity, asthma, and allergy.
An ingredient in synthetic hair dyes called ammonia and resorcinol are extremely toxic in nature and these chemicals have been linked to causing skin and eye irritations as well as extreme cases of respiratory issues.