Lifestyle

As I turn 34, I’m reflecting on a year that didn’t just grow my business—it grew me. From launching Ocoa Beauty into Ulta Beauty while pregnant to navigating postpartum changes with more grace than grind, this season has been about resilience in every form. It’s a story of building a brand, welcoming new life, and learning that strength isn’t just about pushing through—it’s about slowing down, trusting the process, and honoring the journey.

Since starting OCOA in 2018, I’ve learned that leaving the safe path can lead to the most rewarding journeys. From new motherhood to building a business from scratch, uncertainty became my greatest teacher. Trust your gut, embrace the unknown, and let your purpose guide you—to life and to healthy, beautiful curls.

If Part One was about the dream, and Part Two was about the grind—Part Three is all about the joy. After nine months of planning, perfecting, and preparing, our OCOA x Ulta Beauty launch finally came to life—and it was...

Every curl tells a story. This Hispanic Heritage Month, we are celebrating our roots, our beauty, and our confidence through our campaign, Curls con Orgullo – Curls with Pride. At OCOA, our mission has always been to change the narrative...

In 2018, we had a dream. A dream to see more representation in the hair care aisles and in the beauty industry as a whole. What started as a simple idea soon became a passion—and that passion grew into OCOA,...