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  • Like many Dominican girls, we grew up ashamed of our natural hair texture.

    THAT’S WHY WE CREATED OCOA

Hermana We See You!

Our purpose is to honor curly-haired Latina women, like you, while we help you find confidence in your authentic natural beauty by using high-end, clean, minimal ingredients from nuestra tierra (our homeland) and la cultura (our culture.)

A SISTERHOOD OF GORGEOUS CURLS

We’re sisters, born in the Dominican Republic.

We were told our hair was bad. Pelo malo.

After years of straightening and shame, we took matters into our own hands and created OCOA.

We want to help you find your authentic, natural beauty and end hair assimilation.

Our curl journey showed us that when you treat curls well, a natural pattern of beauty lives free. As we were all #borntobe.

 Un abrazo,

Cory & Nicol

  • Here for all hermanas.

    Latina born, Ocoa cares for all with waves & curls (hermanos, too).

What’s OCOA?

Ocoa (Oh-ko-ah) is in the Dominican Republic, where we were born. It’s our mother’s hometown and the place we’ve found the most joy.

Ocoa is from the indigenous Taino language, meaning “a place between mountains.” It’s a lush place where natural beauty is everywhere.

Its ease, beauty, joy and freedom is what we want to bring to you.

The Sisterhood

Our community is our strength. Ocoa lovers amaze us with their beauty, love of life and curl magic.

Every wave and curl pattern is individual. We learn from our hermanas daily and you can, too.

Join us on the feed to further your curl journey.

How we got here 

We selected our ingredients to nourish curls, skin care as scalp care. Co-formulated by hermanas for hermanas.

As busy professionals with kids under age 7, we had things to do and raindrops to run in. We were done with pretending to be someone else.

We needed safe, wonderful products that let us feel beautiful but saved time—and were safe enough to use on our kids.

It didn’t exist, so our curl journey began.

Only the ingredients & products hair needs. No más.

  • STEP 1. LEARN YOUR CURL PATTERN & CARE

    Start your curl journey with our quiz.

  • STEP 2. GET YOUR KIT

    Four steps to gorgeous curls.
    Moisturized. Soft yet defined, holds structure.

  • STEP 3. SOFT, BOUNCY, BEAUTIFUL. SI.

    Healthy hair = best curls and waves. You got this hermana!

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