Hey hermana, we've been on the road a lot this month so we’re back on the blog to answer one of the top questions we’ve received at our in-person events. Why should I use a gel to style my curls?  We get it, gels have a long history of being drying, sticky and crunchy and today we are sharing the...

Hermanas, today we are highlighting, Marula oil, one of the key ingredients found in our styling products. Did you know we co-developed our formulas with a group of all women chemists right here in the U.S.? Cory, La hermana mayor, learned how to formulate hair care products in 2018. Since day on...