We leave out heavy oils, coconut oil, AND toxic ingredients—to deliver real results.
Discover soft, hydrated, and defined hair — even in tough humidity.
Products for every hair type and need
Styling
Shampoo + Conditioner
Bundles
Refillables
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See the transformation for yourself.
From frizzy and undefined to hydrated, silky, and nourished—Your curls deserve this glow-up, hermana!

to this
from this


to this
from this


to this
from this

I LOVE my curls again!
Once I tried Ocoa Beauty's products, I knew they were made for the little girl in me who once struggled to embrace her curls. The texture and scent are beautiful, and they leave my hair soft, fresh, and defined without ever weighing it down. I love how they bring out the best in my natural texture and celebrate Dominican culture in such thoughtful ways. These products have truly become a staple in my wash day routine, and I'm so glad I found them.
Customer for life!
I've been using Ocoa Beauty for two years and love how the clean, health-conscious ingredients make my hair look and feel amazing. The gel always gives me flawless results, the curl cream doubles as a leave-in with heat protection, and the shampoo leaves my scalp feeling truly refreshed-I'm so glad I found a brand that genuinely cares.
I LOVE the 4-step so much
Gracias Hermanas, Cory & Nicol, for creating organic products straight from our island. Me llena de orgullo y felicidad ver mujeres dominicanas enprendedoras. Also, I am so happy and proud of the results.
My hair has never felt so hydrated before and I love how OCOA products are so hydrating and defining.
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Did you know your hair could do this?
My curls never looked, felt or lasted like this. (Read what our hermanas are saying)
Let customers speak for us
from 596 reviews
I saw this company presented on The TODAY Show on TV and was impressed with their company mission and values, so I thought I would give it a try. I have tried so many different hyped up products promising miracle results and have been sorely disappointed, but OCOA has proven even better than expected. OCOA is lightweight, doesn’t have a chemical smell, and makes my curls defined and not frizzy even when I sleep on it and don’t wash my hair a second day. The packaging was cute with wonderful and personal note. OCOA is now my go-to place for hair products. THANK YOU, OCOA!!

Since I've used OCOA my curls have been restored and rejuvenated! Always look hydrated and feels so healthy. I won't ever use anything else!

Hola Hermanas, solo pase por aqui a decirles la maravilla que es este producto. Me puse un poco despues de mi ducha nocturna, me fui a la cama y voilà!!!! Los rizos mas hermosos que he visto. Ni me los retoque esta mañana y se miran sencillamente divinos.... Este producto es magico... me encanta!!!! Lo uso todo el tiempo en mis niños :)
Highly recommended!!!

This hair products are a game - changer !! Highly recommended for anyone looking for healthier hair 🧡 gracias Hermanasss!!! 🤍🤍
Gracias Hermanas, Cory & Nicol, for creating organic products straight from our island. Me llena de orgullo y felicidad ver mujeres dominicanas enprendedoras. Also, I am so happy and proud of the results. My hair has never felt so hydrated before and I love how OCOA products are so hydrating and defining. Thank you so much for the collaboration. I can't wait for other opportunities that will come my way.
Best Regards
Dasmerilys Herrera

Loving the shampoo, conditioner, and curl cream! My curls are now extra bouncy, soft, and defined. I also love the scent. So happy to have found these life-changing products!

I’ve tried so many over the counter and high end salon products on my hair and could never have the curls I wanted. Gracias Hermanas por hacer tan excellent producto! Thanks you for this amazing line of products!

The hair cream is really thick. I love that personally. Overall great product. Gives the definition i need and the softness as well! New fave hair product!

These products are amazing and left my curls hydrated and full of volume. I recommend them to anyone who wants to add moisture and shine to their hair.

I originally thought to try Ocoa because it’s Latina owned and I hoped that it would be able to help with my own Latina blend of hair. I have a mix of curl patterns from looser curls on top to tighter corkscrew type spirals underneath and the entire Ocoa hairline makes all of my curls shine in their own light. At the very least I love using the shampoo, conditioner, and curl cream if I’m in a rush and it’ll look great but doing it all together with the curl gel too helps the curls stay solid for a good three days after. Love this entire line!

My curls love being this pampered! They lovingly responded to the Ocoa 4 Step Sample package and are soft with no signs of dryness or frizz.

I love these products! They don’t weigh down my hair. I can shower at night, apply and wake up with gorgeous curls

OCOA sure puts the shine and the curl into my hair! Been searching for decades for a hair product line that is simple too use, smells lovely and does not dry out my locks....thank you much!

I literally can’t. There’s no other products at this moment that can give me this hair, only OCOA, my other favorite part is that the ingredients are so clean. If you have curls, do yourself a favor and try this products. Something I do notice is that they all work best TOGETHER.

I absolutely love Ocoa Beauty! After trying so many products, it is such a relief to have found one that is so dependably amazing!