Testimonials

Based on 671 reviews
85%
(572)
7%
(48)
4%
(27)
2%
(14)
1%
(10)
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Curl Defining Styling Gel SAMPLE
Cindy Lopez (Virginia, United States)

Está muy bien la consistencia y los olores me encanta y sabes que es lo que más me encanta que lo puedo encontrar cerca de mi en Ulta mejor todavía

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Curl Cream + Defining Gel Styling Duo
NF. (New York, United States)
Dandruff+Dryness Activator

I’m ALL in for supporting small businesses, especially Latina owned. However, it’s been years since I’ve had dandruff. To give you some insight on my curly hair journey, I have long 3c/3b hair type. Natural oils, curl cream, and leave-ins are my besties. For years I’ve searched for the right products that’ll define, rejuvenate, hydrate, and moisturize my curls and well I came across this brand and instantly fell in love with the history, background, and the story behind the brand - basically I hit that ‘buy now’ button immediately!
I enjoyed the smell but after a few uses of the curl cream + defining gel, I’ve noticed my hair felt extremely brittle, scalp was insanely dry and beyond noticeable. I want to love the products, but the ingredients are just not it.

Hola!

Thank you so much for supporting our small, Latina-owned business and for sharing your curly hair journey with us . We’re so happy our story and mission resonated with you.

We’re truly sorry to hear that your results weren’t what you hoped. Something that often comes up in the curly hair world is that what looks like “dandruff” can sometimes actually be product flaking. This usually happens when too much product is layered or when it isn’t applied with enough water for even distribution. Every curl pattern is beautifully unique, and it can take a little trial and error to find the routine that works best.

A few layering tips that may help with Ocoa products:
Less is more with our conditioner — it’s very rich and hydrating, so even a small amount goes a long way in keeping curls moisturized.

Our Flaxseed Defining Gel is highly concentrated — you only need a little for amazing hold and definition. Applying with plenty of water helps it blend smoothly and avoid flaking.

Light, even layering — rather than stacking on too much product — can keep curls soft while keeping your scalp comfortable.

If you’d like more personalized support, feel free to send us a picture of your curls and details about your routine — our curl experts would love to share tips tailored to your exact hair type.

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Hydrating Curl Cream
Gabriella Cuesta (Florida, United States)
Dominican influencer

Honestly I’ve been trying to find a new curly hair brand as a Dominican and this one really worked in my curls! I need every Dominican and non Dominican to be on these products cause my hair loved it so much! The whole trio did wonder on my curls just look at my results!

Wow 😍 we love this!! Thank you for trusting OCOA with your curls — it means so much coming from our Dominican community ✨ So happy the trio worked wonders for you!

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Curl Defining Styling Gel SAMPLE
Cindy Ropp (Indiana, United States)
I wanted to love it!

I really wanted to love these products. I am intrigued by the ingredients, and I love the story, but they aren't the right products for my hair. The gel doesn't have enough hold, and my frizz, although it isn't terrible, is more than I want.

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Curl Defining Styling Gel
Angelica Guerra (Texas, United States)
Styling gel

Finally a product that makes my curls stand out without making my hair feel sticky and stiff. My hair feels very soft and I don’t need to worry about frizz. Highly recommend this product.

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Curl Care Conditioner
Karina Virdo (Oregon, United States)
Love what it does to my fine hair

Leaves my hair soft. There is no perfume on these products. It leaves your hair looking healthy. Love my curls!

Thank you so much for sharing your experience with us! We’re thrilled to hear your curls are feeling fuller, softer, and shinier with OCOA — and that others are noticing the difference too ✨ That makes us so happy!

For supporting growth in the crown area, consistency and scalp care can make a big difference. We recommend using our scalp massager when you cleanse or condition — massaging helps boost circulation to the scalp, which can stimulate hair growth and create a healthy environment for your curls to thrive.

Smell?

Is it just me or does this have a funny smell to it? Can't even describe it.

Thank you for sharing your thoughts!

Our products are lightly scented with a 100% natural essential oil blend. The fragrance comes from a mix of grapefruit, sweet orange, and sour lemon essential oils, which give it a refreshing, citrusy aroma that feels clean and uplifting.

Since we keep everything natural, the scent can feel different from products made with artificial fragrances — but that’s part of what makes OCOA so gentle and curl-friendly.

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Curl Defining Styling Gel SAMPLE
Barbara Hoard (Florida, United States)
Wow said my curls!!

Love this product. And absolutely love that you had sample packets to try. First and foremost, I am over buying a full size bottle only to see it didn’t work. The fact I was able to try the shampoo, conditioner, curl cream and gel was simply amazing. I fell in love and now I am a subscriber. This is the real deal for curls. Truly love this product. My new go to for my curls.

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Curl Care Shampoo
Betty Zamora (California, United States)
Pretty good!

Lathers well and makes my hair feel clean without stripping it

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Hydrating Curl Cream
C.H. (Florida, United States)
There's no other curl cream for me!

Finally, a styling cream that doesn't leave my fine hair/curls stringy or crunchy. I live in a hot and humid area and have been so pleased with the results. I started with a sample pack about a year ago and came back for more. Continued success!

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Hydrating Curl Cream
Rosanna Nieves (Oklahoma, United States)
Soft Curls

I’ve been trying different products for my dry curly hair, and this one leaves my curls soft and not sticky or crunchy like the other products I’ve used.

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Curl Care Shampoo
Delia Caderno (Massachusetts, United States)
Curl Carr Shampoo

Overall I’m satisfied, my curls are more define and easier to manage. I would like a more softer scent, this one reminds me of hospital cleaning product. I also have a hard time with the container, it’s very hard and it makes it difficult to pour the product.

Thank you so much for sharing your experience with us — we’re so glad to hear your curls are more defined and easier to manage with OCOA!

We hear you on the scent and packaging. Our fragrance comes from a 100% natural essential oil blend (never synthetic perfumes), which gives it a clean, citrusy aroma.

As for the bottle design, we created it so it can sit upright both ways to make the product easier to dispense. You’ll notice our logo is right-side-up in English when standing normally, and in Spanish when flipped upside down — so you can store and pour whichever way feels best.

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Hydrating Curl Cream
Joann Alexander (Florida, United States)

Hydrating Curl Cream

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Curl Care Conditioner
Ann Stocksdale (Maryland, United States)
Fair

Does not work well for my very curly hair

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Curl Defining Styling Gel SAMPLE
Michelle A. (Indiana, United States)
Amazing!

This is a great way to try them without waste. With that said, these are the best products I have used in a while. Finally! A product that understands our hair. My son and I both loved the products, just ordered a bundle.

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Hydrating Curl Cream
Jessica (Florida, United States)
Love

Love it , can tell the difference between this and other brands. Makes hair soft, and very curly.

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Curl Defining Styling Gel
Eva R. (Florida, United States)
Pleasantly Surprised

I was pleasantly surprised by your product. I purchased the cream and the gel and the refresher spray. I absolutely love the cream and gel. I am born of dominican parents and I have soft curly hair. It's frizzy and sometimes unruly. Your products keep my hair shiny and soft yet controls the curl. To be honest I didnt like the refresher as it made my hair feel like I product and a bit sticky but the other products are excellent! OH! and the shampoo and conditioner samples were awesome too! My hair was so suave and brilloso after the wash and conditioning. I LOVE IT!

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Curl Care Conditioner
Mariel Acosta (New York, United States)

Curl Care Conditioner

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Curl Defining Styling Gel
Marjorie Oquendo (Virginia, United States)
Not bad results

Still learning how to use the products. My hair is beginning to thin there fore not as thick and curly as I had hoped. I've only used the product twice since I received them. Need more time to get the hang of them for a proper review.

Thank you for sharing your experience and for giving Ocoa a try. With finer waves/curls, a little product can go a long way—you might find it helpful to start with smaller amounts and build up as needed. For styling, apply the cream or gel on soaking wet hair to lock in moisture, and then diffuse on low or let air dry. To avoid weighing your curls down, try focusing product mainly on the mid-lengths and ends instead of the roots.

It can take a little time to find the perfect routine, but we’re here to support you every step of the way. If you’d like, you can always reach out with details about your routine, and we would be happy to share more personalized tips.

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Curl Defining Styling Gel SAMPLE
Jessica Mejia (Texas, United States)

Curl Defining Styling Gel SAMPLE

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Curl Defining Styling Gel
Alicia Maria Herrera (Florida, United States)
Love it!

I love how my hair still stays soft and not glued to my head while maintaining its curls

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Curl Care Conditioner
alison Rosen (Virginia, United States)

Curl Care Conditioner

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Curl Defining Styling Gel
Gina Chevarella (Connecticut, United States)
I like it

I like the gel. It’s okay. The curl cream I like better. The price is a little expensive for me. For the ounces. Maybe 12oz or 16oz. Would be better.

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Curl Cream + Defining Gel Styling Duo
Joanna Alemany (New Jersey, United States)
Not for medium density high porosity wavy hair.

This made my hair greasy and limp. I was not able to achieve any wave pattern with this product.

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Curl Defining Styling Gel
Mairym Rosa (North Carolina, United States)

Love it!!!!!