Hey hermanas, we all love natural ingredients, but not every popular choice works well for curly hair. Did you know coconut oil is one of those ingredients? Coconut oil, often hailed as a miracle product, might not be the best fit for our curls.  Since we co-developed all our formulas, we went be...

Hermanas, let's talk about a curly hair care superhero that might be in your kitchen cabinet– Apple Cider Vinegar (ACV). This golden elixir isn't just for salads; it's packed with amazing benefits for your curls.  When we started formulating our products in 2018, we knew we wanted to incorporate ...

Hermanas, today we are highlighting Avocado oil, one of the key ingredients found in our Curl Care Conditioner. Avocado is very special to our conditioner as we grew up eating Avocado toast in the Dominican Republic and later on making our own DIY masks to repair our curls. Avocados have always b...

Hermanas, today we are highlighting Rosemary Leaf Extract, one of the key ingredients found in our Curl Care Shampoo, our Curl Care Conditioner and our Hydrating Curl Cream. Do you know that feeling when you find that one secret ingredient that transforms your hair game? Well, let us introduce yo...

Hermanas, today we are highlighting, Marula oil, one of the key ingredients found in our styling products. Did you know we co-developed our formulas with a group of all women chemists right here in the U.S.? Cory, La hermana mayor, learned how to formulate hair care products in 2018. Since day on...

October is Breast Cancer Awareness Month; we are dedicating this blog post to our abuelas Teresa and Socorro. We were both named after them and sadly lost them both due to cancer. We are sharing and celebrating their stories because they are beautiful and inspirational.