5 Meaningful Ways to Support Women-Owned Businesses

March is a month of power, resilience, and celebration. Not only is it National Women’s History Month, but it’s also the birth month of OCOA—a brand created by and for women who believe in the beauty of authenticity, representation, and community. As a women-owned business, this month holds deep significance for us. It’s a time to honor the fearless women who have paved the way, the trailblazers redefining industries, and the dreamers like us turning visions into reality.

Paving the Way for More Women in Beauty

When OCOA was founded, we had one goal: to make curly hair care simpler, cleaner, and more representative of our community. Growing up, many of us didn’t see our natural beauty reflected in mainstream beauty standards. We were told our curls were “too much,” our hair was “pelo malo (bad hair),” and that embracing our natural selves wasn’t enough. That narrative ends with us.

Women-owned businesses like ours are shifting the landscape—not just in beauty, but in every industry. We are demanding transparency, inclusivity, and honesty in the products we use and the brands we support. By choosing women-owned businesses, we invest in a future where more women have a seat at the table, a voice in decision-making, and the resources to thrive.

How You Can Support Women-Owned Businesses

Supporting women-owned businesses is about more than just making a purchase—it’s about uplifting a movement. Here are some meaningful ways to show support this month and beyond:

Shop Women-Owned: Whether it’s beauty, fashion, wellness, or food, prioritize brands that are owned and led by women (Thank you for supporting OCOA).

Amplify Their Voice: Share their stories, engage with their content, and spread the word on social media. A simple repost or review can go a long way in helping small businesses grow.

Attend Events & Markets: Many women-owned businesses showcase their work at pop-ups, markets, and networking events. Show up, connect, and celebrate their hard work.

Collaborate & Partner: If you’re a fellow entrepreneur, look for ways to collaborate with women-led brands. Together, we go further.

Invest in Their Growth: Whether it’s through mentorship, funding, or simply being a loyal customer, investing in women-owned businesses fuels their ability to expand and impact more lives.

Women-Owned Businesses to Support & Follow

This month, we’re spotlighting some of our favorite women-owned businesses that are making waves in beauty, wellness, and beyond. Show them love, follow their journeys, and support their work!

Read our Women-Owned Recap.

This month, let’s celebrate every win—big or small. Let’s keep uplifting each other, breaking barriers, and building a world where more women can succeed on their own terms. Because when one of us wins, we all win.

Happy National Women’s History Month, hermanas! Let’s continue to shine, inspire, and pave the way for the next generation of fearless women.

Abrazos,

Cory and Nicol

Sisters and Co-founders

Are you searching for hydrating and moisturizing products to enhance your curly hair this season? Order our Ocoa samples to get started.