4.9/5.0 Stars | 100,000+ Happy Customers

Curl Care Shampoo

Healthy, hydrated, strong curls. Our shampoo — enriched with apple, cupuaçu butter, and apple cider vinegar — gently cleanses, locks in moisture, and supports a healthy scalp for soft, vibrant, full-of-life curls.

Gentle Cleanse
Scalp Health
Moisture Retention
Color-Safe

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Found in 460+ Ulta Stores
801+ Trusted Reviews
100% Satisfaction Guarantee
Works on All Curl Types
Cruelty-Free Vegan

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Product Description

Made with nourishing ingredients like Apple, Cupuaçu butter, and Apple Cider Vinegar, our shampoo is inspired by the rich natural beauty of nuestra tierra. Use it to promote hair growth, moisture retention, and a healthy scalp. For all wavy and curly hair types, including dry, damaged, and colored hair.

Espanol: Elaborado con ingredientes nutritivos como manzana, manteca de cupuaçu y vinagre de sidra de manzana, nuestro champú está inspirado en la belleza natural de nuestra tierra. Úselo para promover el crecimiento del cabello, la retención de humedad y un cuero cabelludo saludable. Hecho para todo tipo de cabello ondulado y rizado, incluido el cabello seco, dañado y teñido.

PRODUCTS INCLUDED:
Curl Care Shampoo 10oz

Who is it for?

Formulated for wavy, curly, and coily hair types seeking a gentle, sulfate-free cleanse that naturally promotes hair health and growth — including dry, damaged, and color-treated textures.

Key Benefits

Gently cleanses without stripping, supports a healthy scalp, balances scalp pH, and locks in moisture — color-safe and clean.

How to use?

Apply to wet hair. Massage into the scalp, lather, and rinse completely. Repeat if needed, then follow with Curl Care Conditioner.

Ingredients

INGREDIENTS: Water (Aqua), Decyl Glucoside, Sodium Lauroyl Methyl Isethionate, Coco-Caprylate/Caprate, Coco-Glucoside, Propanediol, Helianthus Annuus Seed Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Glycerin, Lecithin, Sodium Cocoyl, Apple Amino Acids, Stearamidopropyl Dimethylamine Lactate, Guar Hydroxypropyltrimonium Chloride, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chondrus Crispus (Sea Moss/Carrageenan) Extract, Urtica Dioica (Nettle) Leaf Extract, Malva Sylvestris (Mallow) Flower Extract, Hexylene Glycol, Silica, Xanthan Gum, Sclerotium Gum, Pullulan, Fragrance (Parfum), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Mentha Piperita (Peppermint) Oil, Mentha Spicata (Spearmint) Oil, Zingiber Officinale (Ginger) Root Oil, Citric Acid, Vinegar (Acetum), Trisodium Ethylenediamine Disuccinate, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Dehydroacetic Acid, Potassium Sorbate, Benzyl Alcohol.

Shipping & returns

Free shipping on subscriptions and every order over the threshold. 30-day hermana guarantee — if your curls don't love it, we'll make it right.

What Others Are Saying

Pairs Great With

Croc Clips

$9.50 $10.00

Curl Refresh + Hold Spray

$20.00 $19.00

Cleanse + Condition Duo

$39.90 $42.00

✓ Lightweight Definition Without Buildup

✓ Healthier Curls, Longer Hold

✓ Premium Care, Real Results

4.9/5.0 Stars | 100,000+ Happy Customers

Real Results From Real Curl Journeys

Thousands are redefining their routines with healthier, softer, beautifully styled curls.

Hydrating Curl Cream $19.98

Curl Cream + Defining Gel Styling Duo $40.00

Curl Defining Styling Gel $21.98

Hydrating Curl Cream $19.98

Clean Formulas. Powerful Results.

Vegan Cruelty-Free Sulfate-Free Phthalate-Free Coconut Oil-Free Heat Protection

The Curl Promise

Curls don't fail. Products do. Our Curl Care Shampoo is built on clean, Dominican-inspired botanicals and zero compromises from our Nada List.

How This Helps

Apple and apple cider vinegar gently clarify and balance scalp pH while cupuaçu butter locks in moisture — so curls are cleansed without stripping and left soft, vibrant, and hydrated.

Found in 460+

Stores

✦ CLEAN CURL CARE FOR HERMANAS

Steps to Flawless, Long-Lasting Curls.

Healthy, hydrated, strong curls. Our shampoo — enriched with apple, cupuaçu butter, and apple cider vinegar — gently cleanses, locks in moisture, and supports a healthy scalp for soft, vibrant, full-of-life curls.

Step 1 — Apply to wet hair and massage into the scalp until you build a lather.

Step 2 — Rinse completely and repeat if needed, then follow with Curl Care Conditioner.

Claro Ingredients

Apple & Apple Cider Vinegar Used to support: Clarify, Scalp pH Balance

Apple and apple cider vinegar gently clarify buildup and balance scalp pH for a fresh, healthy base.

Cupuaçu Butter Used to support: Deep Moisture Lock

A rare Amazon-basin butter that seals in deep, lasting moisture.

Aloe Vera Used to support: Soothing Hydration

Aloe soothes the scalp and adds lightweight, lasting hydration.

Sunflower & Avocado Oil Used to support: Conditioning, Slip, Detangling

Nourishing oils soften, detangle, and add slip for easy, breakage-free styling.

The Nada List What's NOT inside

No sulfates, silicones, parabens, phthalates, synthetic fragrance, or coconut oil in styling — vegan and cruelty-free.

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Customer Reviews

Fav product combo for mixed curly hair!

I originally thought to try Ocoa because it’s Latina owned and I hoped that it would be able to help with my own Latina blend of hair. I have a mix of curl patterns from looser curls on top to tighter corkscrew type spirals underneath and the entire Ocoa hairline makes all of my curls shine in their own light. At the very least I love using the shampoo, conditioner, and curl cream if I’m in a rush and it’ll look great but doing it all together with the curl gel too helps the curls stay solid for a good three days after. Love this entire line!

Hola Chelsea,

Thank you so much for sharing your experience! We are thrilled to hear that our products have helped enhance your natural curls. We are proud to be a Latina-owned brand and are dedicated to creating quality hair care for varying hair types. We appreciate your support and hope to continue providing you with products that make your curls shine!

Abrazos,
The Ocoa Team

Curls feel like curls

First I bought the samples. I had good results so I bought the regular sizes. My hair stays good all week. I just have to keep my hands off it.

Hydration Sensation

After washing and conditioning, my damaged and weak hair comes out very hydrated. The pictures below are before adding the leave in conditioner. I LOVE both this shampoo and conditioner!!!

It makes your hair smooth and healthy

Thank you for your kind review. We're so happy to hear the Curl Care Shampoo left your hair feeling smooth and healthy. Thanks for giving OCOA a try 💛

I am so happy it is back.

Thank you for your kind review. We're so happy to hear you're enjoying the return of our 34oz Refillable Shampoo. Thank you for being part of the OCOA family 💛

Also perfect for traveling

Thank you for your review, Norma. We're so happy to hear our Curl Care Shampoo has become a travel favorite. We love making curl care easy wherever life takes you. What's your favorite OCOA product to pack on the go? 💛

Perfect

Thank you, Norma. We're delighted you're loving the Curl Care Shampoo. Thank you for your support and for sharing your review. 🤍

Smells great and pops my curls effortlessly

Thank you so much, Jennifer 🤍 We’re so happy the shampoo is leaving your curls looking beautiful and effortless. What’s been your favorite part so far? ✨

Great shampoo for curly hair.
After I towel dry, the curls are there . it's amazing

Thank you so much for sharing your experience, Joy 🤍 We’re so happy to hear your curls felt defined and beautiful after wash day. Thank you for being part of the OCOA family!

Leave hair beautiful curls

Thank you so much for your kind review! We’re so happy to hear the Curl Care Shampoo is helping bring out beautiful curls 🤍 Have you tried pairing it with our Curl Care Conditioner yet?